Business

Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.

Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.

By Gonzalo López Martí – LMMIAMI.COM

• Mark Zuckerberg, Trevor Kalanick, Richard Branson, Jeff Bezos.
• Last names are brands.
• More than ever before.
• We need to believe there’s a human being behind the products and services we buy.
• We need to root for them.
• Deposit all our hopes & expectations on them.
• Life is more simple this way.

A global study sponsored by Teradata Corp., the big data analytics and marketing applications company, revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.  

Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?

Meruelo Media announced that media executive, Sean O’Neill, will lead the company as Senior Vice President, Revenue Integration and New Business. 

NBCUniversal Hispanic Group announced today that Telemundo and NBC UNIVERSO will hold their annual Upfront presentation on Tuesday, May 12, 2015 at 6pm in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.

One of the weird dichotomies in today’s media world is that marketers spend a lot of time on the category whose actual impact on business results is not proven or at best questionable, while spending a lot less time on the area taking up the largest chunk of their advertising spend, with a far better track record of actually reaching consumers.

By Gonzalo López Martí – LMMIAMI.COM

• For marketers operating in 2015 it certainly helps to have a resident influencer on payroll.
• Not figuratively, literally.
• See Steve Jobs & Apple, Richard Branson & Virgin or Elon Musk & Tesla.
• Entrepreneurs & managers are coming out from behind the scenes to take center stage.
• CEOs are celebs now.
• It’s not ego.
• Well it’s not ego alone.
• It’s sound marketing.

Over the last couple of years, Puerto Rico has been caught in an economic recession that has not only regulatory and financial institutions worrying about the financial stability of the island’s economy, but also the average islander is looking to leave the island for better opportunities on the US mainland.  Once gain, the economy in Puerto Rico is not growing, but has been contracting according to all international and national sources.  This has not only impacted the quality of life on the island for its inhabitants and the crime rate, but has also affected the advertising industry on the island as a whole.

Welcome to the first episode of, #TotalMarketTalk, a new Digital Series created by NGLC and NGL Media exclusively for HispanicAd.com.  Hosted by industry thought leader, David Chitel, the show is intended to shine a light on the hottest topics impacting Latino media, marketing and entertainment in today’s world.  Conducted via Google+ Video Hangout, monthly episodes will feature one or more guests ranging from marketing and agency executives to celebrities, entrepreneurs and beyond.

According to the majority of Americans, women are every bit as capable of being good political leaders as men. The same can be said of their ability to dominate the corporate boardroom.

Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.

Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.

Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.

The good news is that marketing and advertising spend continues to rise. The bad news is that if your job is in any form of printed media, you’re not selling a whole lot, and you will sell even less by the end of the year.

By Gonzalo López Martí – LMMIAMI.COM

-Hi, I’m here to interview for the brand manager job.
-Welcome, take a seat. So…. How many followers do you have on Twitter?
-Errr… I’m not on Twitter.
-Facebook friends?
-Err… 31
-Instagram?
-….
-Tumblr?
-…. I’m not really into social media…
-So you want a job as brand manager at a packaged goods company in 2015 and “you’re not into social media”. What are you into then, if I may ask? Office politics?
-Yes! That and PowerPoint!

To the best of my knowledge, this imaginary job interview has never taken place.
Yet.

Here’s our take on what the coming year holds, with five predictions for 2015. … Millennials

Although Generation Y has yet to make a major impact on the new car market, GfK believes that this age group’s interest in all things “tech” is going to be critical for the future of the connected car industry.

Telling CEOs these days that leadership drives performance is a bit like saying that oxygen is necessary to breathe. Over 90 percent of CEOs are already planning to increase investment in leadership development because they see it as the single most important human-capital issue their organizations face.