Business

In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value.  By Wendy Salomon, VP, Reputation Management

As far as industrial metaphors go, the notion of “buying time” has become a little ironic — and some might say, quite prophetic — for Madison Avenue. In its most common use, the term simply means to keep something going beyond its current functional capacity. In the ad industry, of course, it means something else: to buy time on media that consumers are spending their time with. But the way media-buying has historically worked, the term has actually been a misnomer. Advertisers and agencies have never really bought time. They have only bought proxies for moments in time when they assumed consumers might be present to look at their ads, considered their offers and be wowed by the awesomeness of their big creative ideas.

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.  By Gonzalo López Martí – LMMiami.com

Brooklyn-based Latin media company, Remezcla, announces the launch of its website, Remezcla.com, introducing new branding, new interface, and new sections.

The Coca-Cola Company announced that after more than seven years of distinguished leadership and service as the Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015.

Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.

By Gonzalo López Marti / LMMiami.com

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.

Darn it, I really wanted to write a rant about Twitter profiles from people that put a #hashtag #in #front #of #every #word #in #their #profile. Or people that qualify their profile with monikers like  #thoughtleader or #insert-other-pretentious-claptrap-here.  But alas, events in programmatic last week forced me to ditch my plans, and focus once again on programmatic’s unstoppable rise and rise.

CBS Outdoor Americas Inc. has announced it will rebrand as Outfront Media Inc.

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.

Northwestern Mutual has added two multicultural marketing experts to its Diversity and Inclusion team.

The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating. And they’re putting their money where their mouths are, with some of the world’s largest advertisers reportedly planning to shift as much as 75% of their digital spend to programmatic buying over the next year.  By Chris Louie, VP Product Leadership

This week:  photographer Gio Alma.

By Gonzalo López Martí – LMMiami.com

• In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas.
• Namely film directors, photographers, web developers and so on.
• Marketing execs, account execs, agency creatives, media planners, we spend hours in conference rooms or cubicles filling out timesheets, padding our expense reports and writing emails nobody will read, yet we seldom pay attention to the POVs of the people who turn our psychobabble & PowerPoint presentations into real, tangible executions.
• We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked.
• This article will humbly attempt to right this wrong.
• Gio Alma is one of America’s busiest & most prestigious Hispanic photographers*. He’s done advertising, editorial, fashion and a lot of celebrity portraiture for all sorts of brands & publications (check out his Instragram feed @GioAlmaPics).
• Needless to say, Mr. Alma has a keen eye and is in a privileged position to shed plenty light on the pop cultural trends coming our way in the Hispanic sphere.

Alma’s Isaac Mizrahi considers focusing on purchase-ready target to increase marketing efficiencies

As Q4 begins, marketing executives are likely to be combing through their budgets and strategies to increase growth for the upcoming year. As Managing Director of Alma, the Multicultural agency leading the growing field of U.S. Hispanic market research, Isaac Mizrahi presents “Shifting Strategy in 2015: A closer look at U.S. Hispanic market power”.

Amid signs of increased optimism about their personal finances, one-quarter (25 percent) of U.S. consumers plans to spend more on holiday shopping this year compared to 20 percent in 2013, and spending on holiday gifts is expected to average $718, according to Accenture’s annual holiday shopping survey.

According to a similar KPMG survey, when asked where their companies are in the business transformation process, approximately 33 percent of consumer goods executives surveyed stated that they have started the implementation of a transformation initiative, 18 percent stated that they have completed at least one major transformation initiative, another 18 percent stated that they have completed several major transformation initiatives and 22 percent stated that they are planning a transformation initiative.

NASCAR announced that Edwin Gotay will join NASCAR as  Director of Multicultural Marketing, adding to the company’s roster of talented professionals focused on increasing NASCAR’s appeal with younger, more diverse audiences.  

Continued convergence within and between the media and telecommunications industries, and the impact of emerging technologies are just two of the several factors that will lead to transformational changes in core business over the next few years, according to KPMG’s 2014 Media & Telecommunications Industry Outlook Survey.

The October report highlights the employment situation for U.S. Hispanics and offers practical advice to help organizations bolster the effectiveness of diversity and inclusion initiatives.

DirecToHispanic (DTH) announced that former Galavision and Univision.com President, Javier Saralegui, has joined DTH as a strategic advisor.