Business

There is no question that data and digital approaches are going to reshape the future of the TV advertising industry.

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

In the agency world, we hear quite a bit about the importance of partnerships and growth. The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your team helps to contribute to a company’s success as well as the team’s growth. When all of these objectives are met, a true partnership can develop, and successful businesses encourage strong partnerships.

By Gonzalo López Martí – LMMIAMI.COM

Last week I ranted about the first leg of the two-pronged concept of “brand”: intellectual property.

• We discussed how the survival and profitability of a brand ultimately depends on its power to enforce IP.
• We pointed out how, for the most part, Intel Prop might be defunct due to the inability of global companies to enforce it in the parts of the world registering real consumer growth (Chindia).
• This week we will discuss the second leg of the concept of “brand”: a loose amalgamation of awareness, respectability, desirability and measurable purchase intent which we could call, say, reputation.

Entravision Communications Corporation announced that it has promoted María Lopez-Knowles from Chief Marketing Officer (CMO) of its Pulpo Media  business unit to the newly created position of CMO of Entravision.

Postmodernism in architecture was a movement made possible by a generation of designers who had grown up with modern architecture — and who playfully, confidently and knowingly designed for a world that had moved past modernism.  They felt free, empowered and looked back on modern architecture with scorn: How could people have been so limited, so unimaginative and so constricted to act that way?  One day, advertising will enter a similar era. The “postdigital age” will herald a time when the concept and word “digital” will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content.

The Hispanic population will play an increasingly significant role in future U.S. employment growth, accounting for more than 40 percent of growth in the next five years and more than 75 percent between 2020 and 2034 – an increase of 11 million jobs out of an economy-wide gain of 14 million –according to a new study from IHS Inc..

By Gonzalo López Martí – LMMIAMI.COM

• A brand is, broadly speaking, a two-pronged concept.
• Intellectual property + reputation.
• (The latter includes notions such as awareness, visibility, credibility, good will, trustworthiness &, duh, purchase intent).
• The survival and profitability of a brand depends on its power to enforce intellectual property plus its ability to protect & expand reputation.
• This week we will discuss intel prop.

Ello announced the hire of former MAMIVERSE CEO Rene Alegria, to spearhead all company marketing efforts as CMO.

The National Academy of Television Arts & Sciences (NATAS) announced that Randy Falco, renowned media executive and President and Chief Executive Officer of Univision Communications Inc. (UCI), will receive the prestigious Board of Trustees’ Award at a gala to be held on Thursday, June 4th, 2015 in New York City.

The book provides a view of Hispanic life in the U.S., sharing Dieste’s expertise in the field for multicultural marketing. Over the last two decades, Dieste has discovered the surprising truths of what works, what doesn’t and how to effectively build a brand within this vibrant consumer segment.

So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years.

While the digital age has encouraged more consumers to shop and browse products on the web, physical stores are still primary destinations for shoppers, according to PwC’s annual consumer survey, Total Retail: Retailers and the Age of Disruption.

Lorraine Twohill, Google’s senior vice president of global marketing, describes what has and hasn’t changed for marketers trying to connect with customers.

The program will help advertisers and their ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and/or illegal dissemination of counterfeit goods.

This year, email is celebrating its 44th anniversary of the day in 1971 when computer engineer Ray Tomlinson sent the first electronic mail message. To celebrate, let’s take a look back at just how far email has come in the past 44 years.

Univision Communications Inc. (UCI) announced that it has named Kevin Conroy chief strategy & data officer and president, Enterprise Development for UCI and Isaac Lee as UCI president of News & Digital and Fusion CEO.

The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.

In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ultimately made a product sell. And that really has not changed much in today’s world.

By Gonzalo López Martí / LMMIAMI.COM

• Marshall McLuhan saw it coming with uncanny clairvoyance.
• Ditto Andy Warhol when he said, in 1968, that eventually everyone would be famous for 15 minutes.
• However, nobody defined social media as masterfully and accurately as Cheap Trick, that toothless ‘burb rock bland band from the 70s.