Business

In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ultimately made a product sell. And that really has not changed much in today’s world.

By Gonzalo López Martí / LMMIAMI.COM

• Marshall McLuhan saw it coming with uncanny clairvoyance.
• Ditto Andy Warhol when he said, in 1968, that eventually everyone would be famous for 15 minutes.
• However, nobody defined social media as masterfully and accurately as Cheap Trick, that toothless ‘burb rock bland band from the 70s.

Netflix Inc. will offer a broad range of great global entertainment to Cuban consumers as Internet access improves and credit and debit cards become more widely available.

Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.

Deloitte released the sixth annual report “Tech Trends 2015 – The Fusion of Business and IT” outlining the top technology forces with the potential to reshape business models, reimagine customer engagement, and change how work gets done.

The shelf is perhaps the most important link in the value chain from manufacturer to retailer to consumer. It’s where brands and innovations are made available to consumers. It’s where pricing and promotions take place. It’s where supply meets demand, in the most tangible way.

According to El Nuevo Dia, the island of Puerto Rico and its economy are broke.  This announcements falls on the heels of an opinion piece titled “Puerto Rico: Shrinking Economy, Network TV economies of scale, need for changes in the Ad Business – – – All gains for the US Hispanic Market” we published regarding the problems the Puerto Rico advertising industry is navigating. 

Hispanic Access Foundation (HAF) announced the hiring of Maria Rozman, who most recently served as a producer for CNN Español and spent several years as an anchor for Telemundo and Univision in Denver, as its Director of Hispanic Media.

SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.

Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.

In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.

Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.

By Gonzalo López Martí – LMMIAMI.COM

• Mark Zuckerberg, Trevor Kalanick, Richard Branson, Jeff Bezos.
• Last names are brands.
• More than ever before.
• We need to believe there’s a human being behind the products and services we buy.
• We need to root for them.
• Deposit all our hopes & expectations on them.
• Life is more simple this way.

A global study sponsored by Teradata Corp., the big data analytics and marketing applications company, revealed an apparent disconnect between how chief executive officers (CEOs) see the current status and benefits of data initiatives and how lower-level managers see them. This and other disparities impede success and imperil the competitive advantage companies hope to realize.  

Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?

Meruelo Media announced that media executive, Sean O’Neill, will lead the company as Senior Vice President, Revenue Integration and New Business. 

NBCUniversal Hispanic Group announced today that Telemundo and NBC UNIVERSO will hold their annual Upfront presentation on Tuesday, May 12, 2015 at 6pm in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.

One of the weird dichotomies in today’s media world is that marketers spend a lot of time on the category whose actual impact on business results is not proven or at best questionable, while spending a lot less time on the area taking up the largest chunk of their advertising spend, with a far better track record of actually reaching consumers.