Business

In 2010, eBay embarked on a journey to bring more women into its top ranks. It found that commitment, measurement, and culture outweigh a business case and HR policies.

Impact investment funds, initially created by foundations like Rockefeller, Gates, and the Omidyar network, seek to convert money destined for pure philanthropy to more strategic and business-driven investments.

By Gonzalo López Martí @LopezMartiMiami

• Last week I pointed out a fact which, at least in my humble experience, is a self evident truth: our Latin Catholic inclination to do business with family and/or friends is a recipe for disgruntlement and, eventually, failure.
• Family companies are a mess.
• They always end up mired in bad blood and doom.
• As usual, I got a considerable amount of pushback from my beloved readers.
• Some hate mail too.
• I will concede though that there are exceptions to my theory.

Luis Gallardo, has been named as Chief Executive Officer and a member of the Board of Directors  of Thinking Heads Americas.

Spanish Broadcasting System announced the appointment of Eric Garcia as Revenue Chief of our Radio division.

impreMedia launched ChicaFresh.com, its new digital platform for “Latinas with attitude.”

Cisneros Media announced the appointment of Marcello Coltro as Executive Vice President of Content Distribution. 

In 2014, North America will remain the largest single contributor to the global ad economy and represent 35.6% of the worldwide total, eMarketer estimates, as regional spending reaches $193.86 billion. Though faster-growing markets—notably Asia-Pacific and Latin America—are gradually gaining share, between now and 2018 those increases will come chiefly at the cost of Western Europe, while North America’s share will be essentially constant.

By Gonzalo López Martí @LopezMartiMiami

• Last week my column dealt with a quite controversial fact in our line of business: getting paid properly is becoming increasingly difficult.
• I pointed out how some traits of our Latin Catholic culture can make it even harder.
• This week, I’ll address other issues hindering the full development of Latinos in the business world: nepotism and its cousin paternalism.
• Latin business people tend to treat their employees and clients with a “daddy knows best” attitude.

It’s no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can even be a daunting roadblock when it comes time to close a deal. That’s why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.

Univision Enterprises, Televisa and Scholastic announced a licensing agreement to manufacture, distribute and market bilingual children’s books inspired by “El Chavo Del Ocho,” the highly popular comedy series that airs in the U.S. and in Spanish-speaking countries worldwide.

For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.

Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.

Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.

We are a society that measures everything we do, and size truly does matter.

The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at 5.3% in 2015 and rising to 5.9% in 2016.

By Gonzalo López Martí @LopezMartiMiami

• Anyone who’s read a business magazine in America in the last 15 years has seen it.
• He’s been running direct response ads for decades now.
• Gary Karrass, the art of negotiation.
• Or something like it.
• You’ve bumped into his his neatly combed over coif & his smirky mug looking at you from the page.
• Dude is a lecturer or some such.
• He sells courses on-line and on tape about the aforementioned art.
• His headline slash call2action slash clincher is simply great:
• “In business as in life you don’t get what you deserve. You get what you negotiate.”

Total advertising expenditures increased 0.7 percent in the second quarter of 2014 to $35.6 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2014 ad spending grew 3.1 percent.

The Industrial Internet of Things represents a tremendous opportunity for innovative companies looking to unlock new revenue sources by packaging their products with new digital services, says Accenture in its new report, “Driving Unconventional Growth through the Industrial Internet of Things.”

CEOs cite interacting and connecting more with customers as their top priority; Concerns that products and services will quickly lose relevancy.
In a recent study by KPMG LLP, the U.S. audit, tax and advisory firm, chief executives indicated their companies will be significantly more customer-focused over the next three years to more effectively deliver value and advance their brands.