By Gonzalo López Martí – LMMIAMI.COM
Over the last couple of years, Puerto Rico has been caught in an economic recession that has not only regulatory and financial institutions worrying about the financial stability of the island’s economy, but also the average islander is looking to leave the island for better opportunities on the US mainland. Once gain, the economy in Puerto Rico is not growing, but has been contracting according to all international and national sources. This has not only impacted the quality of life on the island for its inhabitants and the crime rate, but has also affected the advertising industry on the island as a whole.
Welcome to the first episode of, #TotalMarketTalk, a new Digital Series created by NGLC and NGL Media exclusively for HispanicAd.com. Hosted by industry thought leader, David Chitel, the show is intended to shine a light on the hottest topics impacting Latino media, marketing and entertainment in today’s world. Conducted via Google+ Video Hangout, monthly episodes will feature one or more guests ranging from marketing and agency executives to celebrities, entrepreneurs and beyond.
According to the majority of Americans, women are every bit as capable of being good political leaders as men. The same can be said of their ability to dominate the corporate boardroom.
Charles King, long-time partner at William Morris Endeavor, announced that he has formed a new media holding company MACRO.
Univision Communications Inc. (UCI) announced the appointment of Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately.
Eclipse Marketing Services, Inc. named Natty Romera the newly created position of VP, Multicultural Marketing.
The good news is that marketing and advertising spend continues to rise. The bad news is that if your job is in any form of printed media, you’re not selling a whole lot, and you will sell even less by the end of the year.
By Gonzalo López Martí – LMMIAMI.COM
-Hi, I’m here to interview for the brand manager job.
-Welcome, take a seat. So…. How many followers do you have on Twitter?
-Errr… I’m not on Twitter.
-Facebook friends?
-Err… 31
-Instagram?
-….
-Tumblr?
-…. I’m not really into social media…
-So you want a job as brand manager at a packaged goods company in 2015 and “you’re not into social media”. What are you into then, if I may ask? Office politics?
-Yes! That and PowerPoint!
To the best of my knowledge, this imaginary job interview has never taken place.
Yet.
Here’s our take on what the coming year holds, with five predictions for 2015. … Millennials
Although Generation Y has yet to make a major impact on the new car market, GfK believes that this age group’s interest in all things “tech” is going to be critical for the future of the connected car industry.
Telling CEOs these days that leadership drives performance is a bit like saying that oxygen is necessary to breathe. Over 90 percent of CEOs are already planning to increase investment in leadership development because they see it as the single most important human-capital issue their organizations face.
This time of year everyone comes out with lists of the biggest trends of the past year or bold predictions for the upcoming one. However, you can often forego bold predictions by paying close attention and adapting to big changes taking place right before our eyes. Using this lens, here are eight seismic changes to the Hispanic market that occurred in 2014, with huge implications for how to engage Hispanics in 2015 and beyond. By Jose Villa / Sensis
By Gonzalo López Martí / LMMIAMI.COM
The internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has transformed vast numbers of American jobs. Work done in the most sophisticated scientific enterprises, entirely new technology businesses, the extensive array of knowledge and media endeavors, the places where crops are grown, the factory floor, and even mom-and-pop stores has been reshaped by new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.
It is tradition that at the end of the year, writers and industry pundits light up their crystal ball and predict what they think will be the key developments in the industry for the coming year. Crystal-balling has in fact been a tradition since the invention of the almanac, dating back to some time to the middle of the second millennium BCE.
When it comes to marketing and advertising, I recently realized that predicting is actually not very hard at all. And I am going to prove this to you with this post.
Mr. Ramos will lead Doneger in developing global strategic plans, implementing digital and merchandising strategies and continuing to provide the best and most customized service to clients.
Total advertising expenditures increased 0.3 percent in the third quarter of 2014 to $33.7 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. During the first nine months of 2014 ad spending grew 2.2 percent.
The advertising industry can remember 2014 as the year of Madison Avenue’s biggest non-merger–and continued speculation as to what might happen to the sector’s smaller players–a market that was weak for television but booming for digital media and a reminder that technology is upending every aspect of the business. Courtesy of Wall Street Journal
While a total approach to marketing might seem admirable, and offers the fantasy of economies of scale, in a country divided by so much, an integrated approach, rather than one grounded in cultural differences, hardly seems to fulfill the dream of better connecting with consumers. Yes, a brand’s essence, its personality and messaging, should be unified and consistent. But it is also likely to signify different things to different people. By David R. Morse – President and CEO / New American Dimensions, LLC
