Business

I’ve written before about why I believe the media industry’s future with most brand advertisers will be all about delivering specific business outcomes (leads, sales, etc.), in a predictable, provable and scalable way, not just about delivering a promised basket of media outputs (impressions, GRPs, etc.). The more folks in the business I talk to about this issue, the more certain I am that it will happen.

The creative industry should see more hiring activity in the months ahead, according to new research from The Creative Group. One-third (33 percent) of advertising and marketing executives surveyed said they will expand their creative teams in the first half of 2015, up 21 points from six months ago. Fifty-six percent plan to maintain current staff levels in their organizations, 5 percent project hiring freezes and 6 percent expect to reduce the size of their staff.

“Achieving success requires more than just doing the right thing,” says Geoffrey James, contributing editor and award-winning blogger at Inc.com and author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. “Success also means changing the behaviors that hold you back.”

By Gonzalo López Martí – LMMIAMI.COM

• A few weeks back we elaborated on the revitalized currency & sway “influencers” hold in the current state of marketing.
• Especially when we are talking about resident influencers who really & factually work for the companies they endorse on social & traditional media.
• Namely Steve Jobs, Elon Musk, Mark Zuckerberg, the Silicon Valley bucaneers.
• Yeah, for some reason California is a hotbed of influencers.
• A peculiar laboratory of idiosyncratic human behavior applied to business.
• Northern and Southern California too.
• Have you read the leaked Sony Pictures emails?

Cisneros Media announced the expansion and re-branding of its state-of-the-art production facility in the heart of Miami, which will now operate under the name of Cisneros Studios.

AP&P Solutions announced the appointment of Mike Cano as President.

The Partnership for a New American Economy released a new report highlighting the important role that both native and foreign-born Hispanics play as consumers, purchasing goods and services that circulate money through the economy and help to grow and sustain businesses.

It’s that time of year again. As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. They’ve become a powerful tool for JWT to communicate its understanding of the future and emerging trends, and a proof point of our expertise.

Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We’ve seen people pitching for money and for customers, for staff and for beta testers. We’ve seen pitches that are persuasive, funny, compelling, vague, wandering, insecure.

The boost that the World Cup was supposed to give Brazilian soccer hasn’t materialized as a sluggish economy and budget shortfalls leave the majority of top division clubs unable to pay salaries.  Courtesy of Bloomberg

2015 will be the year of mobile!Wait, people have said that about every other year? How many years have we been saying that one now — five? Six? Sigh.

Just read an article in the LA Times on how Latino Urbanism is informing how LA is remaking and reinventing itself. This is not only taking place in traditional Latino communities like Boyle Heights and Pacoima but it is also happening alongside many African American communities in South and Southeastern LA. As I read the article I thought about how “Hispanic Marketing 101” historically influenced this dynamic.  By Richard Vasquez / Vasquez & Associates

Media sales veteran Rosy Marin will depart her post as Chief Revenue Officer at Pulpo Media, ten months after assuming the post.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. The global economy is expected to improve (the IMF predicts 3.8% global GDP growth in 2015, up from 3.3% in 2014), but advertising faces a tough year-on-year comparison after the Winter Olympics, World Cup and US mid-term elections in 2014. Adspend growth will therefore be slightly below 2014’s 5.1%.  2016 will be a quadrennial year – with the Summer Olympics, US Presidential elections and the UEFA European Football Championship – and we expect these events to propel adspend to 5.6% growth that year, before it slips back to 5.2% in 2017 in their absence.

At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced it has elected two new members to its Board of Directors: Carla Trum Mercado, Partner, CommonGroundMGS and Marco Lopez, Executive Vice President – Partner, elemento L2. As new board members, both will work closely with AHAA’s governing bodies and Executive Director Horacio Gavilan to support the organization’s advocacy initiatives and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.

By Gonzalo López Martí / LMMIAMI.COM

• When judges make mistakes they lock them up.
• When surgeons make mistakes they bury them.
• When ad people make mistakes they run them on national TV, tweet them and post them on Facebook.

Now that we’re past Thanksgiving and holiday parties are already upon us, it’s time to think about 2015. While I don’t mind making predictions — it’s fun, and I’m always trying to understand what might be coming next — I thought I would be a bit contrarian today and write about what won’t happen next year.

The Hispanic Association on Corporate Responsibility (HACR) released the results of its 2014 HACR Corporate Inclusion Index (HACR CII).

Double-digit growth was expected to continue through 2018, when native ad investments in the US were forecast to reach $8.8 billion following a gain of 23.9% that year.

The rewards of corporate leadership accrue faster for men. Not only do women hold just one in nine of the executive and board positions in California’s top 400 public companies, an annual University of California, Davis, study shows that the women in top executive roles are not being promoted to the highest levels, and earn less than their male counterparts.