Business

Blue Moon’s Cinnamon Horchata Ale was created by Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. Villa sought inspiration from his Mexican heritage to create the unfiltered ale that delivers a clean cinnamon flavor.

Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer—72 percent—have moved to deploy the same in support of their audience development efforts abroad. Despite this current discrepancy, international publishers active in this burgeoning market trend intend to neutralize the deployment gap over the next two years, according to a recent survey and whitepaper from the Interactive Advertising Bureau (IAB) and Winterberry Group released, “Going Global: Programmatic Audience Development Around the World.”

By Gonzalo López Martí@LopezMartiMiami

Many people are eagerly awaiting the A day (A as in algorithm).
They are hoping a time will come when algorithms will replace humans in the various functions of the marketing pipeline.
For instance: the Canadian chat app Kik, wildly popular among teens both in Canada and the US, is launching a service that will allow its users to converse with “brand bots”.
This is, software that impersonates a brand.
Line, the Japanese chat service globally known for its “stickers” interface, is also tinkering with bot-driven branded efforts to engage its users.
But don’t let the headlines fool you.

Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.

McGavren Guild Media announced that Anne Kensington-Lott has joined the company as vice president, Hispanic platform.

Chief executives heading U.S. multinational companies are confident about the overall economy and their business prospects in the next three years and anticipate a peak profit period from 2016 to 2017. Yet, in sharp contrast to that optimism, they are also expressing a range of concerns for the same three-year outlook — from questions about maintaining the relevance of their products and services, to their ability to innovate, to the challenges in adapting to government regulation.

Cannabrand recently teamed up with Todd Mitchem, who has consulted for Colorado-based cannabis businesses including O.penVAPE, as well as well-known corporations such as Starbucks, Purina, Marriott, H&R Block, Pizza Hut, Google and Nestle. Targeting everyone curious about the industry, from entrepreneurs to investors, Mitchem and the Cannabrand team will share insider information on trends, business processes and legal operations.

The Wendy’s Company announced hat Brandon Solano has been named Senior Vice President of Marketing.

By Gonzalo López Martí @LopezMartiMiami

• There’s this notion in our industry: Hispanic consumers have a higher degree of naiveté, credulity, unsophistication or good nature (take your pick).
• Our guard is lower.

Entrepreneurs can help drive the creation of 10 million youth jobs1 across the G20 countries2 if existing barriers to entrepreneurship were lifted, according to new research from Accenture. The study also indicates that while 74 percent of entrepreneurs surveyed by Accenture say they plan to recruit young talent in 2014, many believe that a shortage of people with relevant skills is hindering job creation and growth.

Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., Comcast and Time Warner Cable, then AT&T and DirecTV, and we’ve had lots of additional dancing among folks like Charter, Dish, Sprint and T-Mobile.

Experian Consumer Services-Affinity and Univision Communications Inc. announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community.

Consumer Reports introduced Marta Lourdes Tellado as its next President and Chief Executive Officer. 

CVS Caremark announced that it has entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S.

CoreBrand released its second annual report on the most and least respected corporate brands – Brand Respect: The Most and Least Respected Corporate Brands.

The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry.

By Gonzalo López Martí@LopezMartiMiami

In the business world -particularly in marketing & advertising- few words are thrown around more profusely and absentmindedly than “strategy”.
A few years back I started an impromptu poll: during business meetings and presentations I’d casually ask clients and/or colleagues to please define “strategy” for me.
Just for the sake of being on the same page semantically.
Some people would fumble.
Others would give me a harsh look, as if I’d asked them a thorny personal question.

The no argument = the U.S. won’t anytime embrace soccer to the depth of other countries.  by Stephen Palacios /  Added Value

We all know CPM stands for “cost per thousand.” And you might think it’s “cost per thousand impressions.” Nope. It’s just “cost per thousand.” And it’s sort of fitting that it doesn’t actually imply a cost per thousand of what. You don’t know what the hell it is, because you don’t know what the hell you’re getting. Even if you are talking about impressions.

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.