Business

Clear Channel Media and Entertainment announced today that U.S. Hispanic advertising expert, Liz Sarachek Blacker, will join the company as Executive Vice of Hispanic Strategy and Sales, effective August 4, 2014.

If you’ve had sporadic communication with some of your South Florida-based peers and clients since June 12, you’re likely not alone.  By Adam R Jacobson

Terra announced new additions to its U.S. operations team. Emilia Peña has been appointed Director of Sales while Luciano Islas joins as Senior Programmatic Sales Manager in the U.S. Liz Sarachek Blacker, who has served as Chief Revenue Officer for Terra for more than three years building a strong sales team, will move on to pursue a new opportunity.  

A recent Harris Poll found a strong majority of Americans believing economic inequality in the U.S. today is a problem (79%), with over half believing more specifically that it’s a major problem (54%). New findings further reveal that U.S. executives are even more likely than the general population to see it as a problem overall (88%), albeit less inclined to see it as a major problem (44%).

Today, there is a lot of talk about “social consumerism.” But, at what point is social consumerism really capitalism in disguise?

Total media ad spending in the US this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.

Sun Broadcast Group, Inc. announced that Edwin Rivera-Searles has joined the company as Sr. Vice President of Digital Initiatives. Rivera will oversee development of Sun’s digital products.

Latinum Network announced the appointment of Graciela Eleta as Senior Strategic Advisor.  

Our latest trend report outlines the alternative model that’s taking shape and how brands across categories are becoming more circular, rethinking everything from product design to relationships with their customers.

Millward Brown announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), a global marketing strategy consulting firm.

The new study, The Latino Media Gap: The State of Latinos in U.S. Media, was released by Columbia University’s Center for the Study of Ethnicity and Race. The study was created in collaboration with the National Hispanic Foundation for the Arts (NHFA), the National Association of Latino Independent Producers (NALIP) and the National Latino Arts, Education and Media Institute (NLAEMI).

The report offers the latest data in a wide range of areas, including: Media penetration in Latin America for all major forms of media Media consumption in major Latam markets Ad spend projections for Latin America Breakdowns of ad spend by medium in key markets Data on the growth of newspaper circulation in Latin America in 2013 Social media usage and fastest-growing social sites Latin America The pay TV market in Latin America Latest data on Latin America’s mobile market and e-commerce And much more.

By Gonzalo López Martí@LopezMartiMiami

Amazon came out with a cell-phone.
The Amazon Fire.
Who’s next?
Wanna know who’s next?
Can you handle the truth?

“Transparency” is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The word has entered the ad-tech lexicon to assuage any fears advertisers have when considering adding RTB to their media plans, but what does “transparency” really mean to advertisers?

Total advertising expenditures increased 5.7 percent in the first quarter of 2014 to $34.9 billion, according to data released by Kantar Media.

Over the last couple of weeks, we have received calls from industry professionals and media trade outlets alike asking us if Univision Communications Inc. is worth the $20 Billion price tag.  By Gene Bryan / CEO – HIspanicAd.com

At the Federal Trade Commission’s request, a federal judge has temporarily halted and frozen the assets of an operation that swindled Spanish-speaking consumers across the country by routinely sending unordered or defective products, including a phony weight-loss belt, and then making it difficult, impossible, or costly for consumers to obtain relief.

Americans have the highest job satisfaction levels since the beginning of the Great Recession, according to a report released today by The Conference Board. The majority, however, continue to be unhappy at work.

Today’s urban professionals want to live in cities with strong reputations for developing intellectual capital and innovation, as well as high marks for employment prospects and quality of life, according to a new study–Cities of Opportunity 6: We, the urban people–released by PwC US. The study focuses on urban demographics and includes findings from a global survey of 15,000 PwC staff in 30 cities, providing an in-depth look at what matters most to working professionals in the cities where they live.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, the FIFA World Cup will boost global adspend by an estimated US$1.5bn this year. The event will deliver large television audiences and high interest in news media and sport websites, at a time of year when – in the northern hemisphere at least – people normally spend less time consuming media. We expect TV to benefit the most, but World Cup advertisers will spend more of their budgets on internet advertising, with advertisers more active on social media than during any previous sporting event.