Business

In its latest study of global media owner advertising revenues, covering 73 individual countries, MAGNA GLOBAL forecasts that revenues will grow by +6.4% in 2014 to $516 billion. This is in line with our previous forecast (+6.5% published in December 2013) and represents a significant acceleration from 2013 (+4.2%). Globally, the advertising market is now a half-trillion market.

According to The Wall Street Journal, Univision Communications, Inc. (UCI) has held preliminary discussions with CBS Corp. and Time Warner Inc. to sell the company for $20 Billion.

FleishmanHillard unveiled the 2014 results of its global Authenticity Gap study, which explores the gap between what consumers experience when engaging with companies and what they expect of them. The agency developed the insights to help companies understand the behaviors consumers most associate with authentic companies – and where organizations should make changes to improve their reputation.

As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC’s annual Global Entertainment and Media Outlook 2014-2018 – an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content – released today. Attracting, retaining, and monetizing the digital consumer remains challenging and requires businesses to apply a ‘digital mindset’ to build the right behaviors to move from a digital strategy to a business strategy fit.

As their job functions continue to require them to interact more, the majority of CMOs and CFOs have realized that getting along with one another is important, at least according to March 2014 polling conducted by Market Measurement for Active International, which found that more than three-quarters of US CMOs and CFOs felt the importance level of aligning together on major company decisions was high or extremely high.

The Board of Directors of ALPFA (pronounced Alpha), one of the nation’s largest and most established Latino professional organizations, selected Charles P. Garcia as its new chief executive officer to succeed longtime CEO Manny Espinoza.

By Gonzalo López Martí @LopezMartiMiami

Dear Mr. Marcelo Claure.
You are a long-time Miami resident.
An accomplished entrepreneur.
It’d be fair to say you are the most successful Hispanic businessman living in the US today.
You amassed one bulky personal fortune and built a global corporate juggernaut from scratch.
Not in real estate like all those big shots driving flashy, second-hand Maseratis around town: you made your money in the highly competitive field of mobile telecommunications.
You employ hundreds of people locally and thousands more across the world.
This community owes you a lot.
You are an example for this town and for Latinos all over the planet.
Question: what’s your exact share & role in the bid to start an MLS franchise in Miami?

NBCUniversal’s Hispanic Enterprises and Content announced that Maria Drew has been named Senior Vice President of Human Resources.  She will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.

ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc.

More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging New Health Economy focused on delivering consumer-centered care, according to “Hispanics: A growing force in the New Health Economy” a new report from PwC’s Health Research Institute (HRI).

Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer. A key driver behind the projected increases is the heavy use of video and rich media ads, the two fastest-growing ad formats, by marketers of news media, movies, TV shows, games and music.

What makes a great ad? It’s an age-old question with no simple answer despite the countless hours and dollars that have been spent to find out.

As retailers focus more on strategic initiatives amid more upbeat economic news, the 2014 BDO Retail RiskFactor Report found that they are also contending with growing workforce challenges.

Universal Pictures announced an intensified commitment to its multicultural marketing division by promoting Fabian Castro to oversee the department and extending Talitha Watkins’ contract. 

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.  by Martin Hirt and Paul Willmott

By Gonzalo López Martí @LopezMartiMiami

We keep whining about Donald Sterling and his recently surfaced racist comments.
Question is, why do we want him to apologize?
Will a staged act of phony public contrition be enough for us to forgive him, move on and resume business as usual?
He was right when he scolded Anderson Cooper for having a “plantation mentality”.
We all have it.
Sterling’s point is quite insightful: we love our white slave owners.
We are happy to keep the status quo and butt our heads against the hurricane-proof glass ceiling.

A while ago, I wrote about terminology I wanted to rid the industry of, with immediate effect. It was (to date) one of my best-read and most responded-to columns on MediaPost. But it is not just the over-usage of industry lingo that is bad for the industry. Even worse is that the industry is still holding on to marketing terminologies and definitions of yesteryear.

Cinelatino appoints RMViSTAR founder Rose-Marie Vega as the international distribution agent for the company’s vast catalogue of premium movie titles.
In this newly-formed role, Vega will be responsible for representing and licensing Cinelatino’s extensive library of movies and  rights to cable and free-TV channels and VOD and OTT platforms in Latin America.

Univision Communications Inc. and T-Mobile US, Inc. are joining forces to launch Univision Mobile, a wireless service created specifically for Hispanic Americans.

  By Lee Vann / Captura Group

Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S.

CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience around syndicated news and entertainment shows in Spanish. Broadcast TV stations in several markets with large Hispanic populations – including WDFL in Miami and KBEH in Los Angeles – carried the programming.