Business

Silvia Prado will be overseeing digital advertising sales for the entire Southeast region, as well as Latin America.

The global Best Retail Brands report ranks the top 50 North American retail brands, the top 50 European retail brands, the top 30 Asia-Pacific retail brands and the top 20 Latin American retail brands—all by brand value. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report.  By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.

U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.

Underscoring the rapid transformation of the marketing profession, 64% of marketers expect their role to change in the next year and 81% believe their role will change in the next three years. But the path to reinvention remains a challenge. Respondents cited lack of training in new marketing skills (30%) and organizational inability to adapt (30%) among the top obstacles to becoming the marketers they aspire to be.

Whether you’re launching a new business or wondering why your existing company isn’t performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.

Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Hispanic Account Planning Excelencia (HAPE) Awards competition. The awards will be bestowed during the 3rd Annual U.S.H. Idea Awards at Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

This is an exciting year for the HAPE Awards, we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.   

AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.

Imagine being tapped to oversee an extreme makeover of a long-standing, cultural institution.  Imagine having one chance to get it right, with no do-overs and extremely high stakes.  Imagine having all eyes in the country’s largest city watching your every move ever so closely.  And imagine having to accomplish all this in record time, with vocal skeptics saying “you can’t get it done.”  This is precisely what was asked of the new Board of Directors for the National Puerto Rican Day Parade when we were tapped to serve and transform the Parade into the iconic celebration of culture, achievement and pride it was originally intended to be.  We have made significant progress during our brief time on the job, and we look forward to hosting a wonderful Parade on June 8. It will be done.  by Louis Maldonado

Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending.

The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.

By Gonzalo López Martí @LopezMartiMiami

A few years back I created a little ad campaign for a local Miami hospital.
Mercy Hospital to be precise.
The beloved Catholic institution in Coconut Grove.

Is there ageism in our industry?  I know it’s not a pleasant topic, but it’s one that probably needs to be talked about because too often it gets in the way of making the right decision.  Ageism exists on both ends, from younger to more seasoned veterans, and it comes in ways that are sometimes overt or more subtle.

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

Once considered a tactic purely for social media, real-time marketing (RTM) is now part of many marketing tactics—and its definition has shifted as a result.

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

Los Tweens & Teens has announced the expansion of its Board of Experts.  Together these women will contribute ongoing content to the growing Los Tweens & Teens media platform with expert tips, ideas and resources for parents in areas related to sports, education and emotional well being.  

The Hispanic Public Relations Association’s New York Chapter has announced the filing period for the 2nd Annual HPRA-NY Scholarship Program. Beginning March 31 through June 6, greater New York area college students of Hispanic descent will have the opportunity to file applications to be recognized for their outstanding undergraduate academic achievement and community service.

Building self-understanding and then translating it into an organizational context is easier said than done, and getting started is often the hardest part. We hope this article helps leaders who are ready to try and will intrigue those curious to learn more.

Tom Maney, industry veteran and Fox Hispanic Media’s Executive Vice President of Advertising Sales, sat down with HispanicAd recently to talk about all things FHM, the current state of U.S. Hispanic media and consumption trends in the marketplace.