Business

I want to thank Nancy Hill of the 4A’s and Bob Liodice of the ANA for examining the critical issues of talent, compensation and the media and advertising industry’s slowness to change in back-to-back columns in The Wall Street Journal’s “CMO Today” earlier this week.  Each courageously went out on a limb, and our industry will be better for it.

Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic that marketers will finally realize that U.S. Hispanics spend most of their time consuming digital media and allocate their marketing budgets accordingly.  By Lee Vahn / Captura Group

Colin Helms, senior vice president of connected content at MTV Networks, says that while mobile video viewing of the network’s programming continues to grow, tablet users are more engaged, with streams per user 80% higher compared with smartphone viewers. Helms spoke with eMarketer’s Rimma Kats about how viewers of MTV’s programming are consuming video content across a variety of platforms and device

The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.

Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to.

According to The National Law Review, the Supreme Court has issue a Summary Judgement against the US Hispanic Market focused conference company LatinVision headed by Carlos Vassallo corporate officer and principal shareholder of LatinVision, Inc.   The Summary Judgement allows plaintiffs to pierce the corporate veil of his company due to “a failure to adhere to corporate formalities, inadequate capitalization, commingling of assets, use of corporate funds for personal use,” an “overlap in ownership and directorship,” and “common use of office space and equipment.”

The launch of Montejo marks the first import from Mexico to the United States by Anheuser-Busch.

Reaching a narrow audience online is no easy feat. With a tight budget and an even tighter intended audience, the United States Marine Corps (USMC) needed to maximize digital campaign efficiency and make the most of every dollar spent.

Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately. 

Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come.  Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.

Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict — certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.

Blue Moon’s Cinnamon Horchata Ale was created by Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. Villa sought inspiration from his Mexican heritage to create the unfiltered ale that delivers a clean cinnamon flavor.

Virtually all large American publishers (98%) are now pursuing programmatic marketing strategies at home, but fewer—72 percent—have moved to deploy the same in support of their audience development efforts abroad. Despite this current discrepancy, international publishers active in this burgeoning market trend intend to neutralize the deployment gap over the next two years, according to a recent survey and whitepaper from the Interactive Advertising Bureau (IAB) and Winterberry Group released, “Going Global: Programmatic Audience Development Around the World.”

By Gonzalo López Martí@LopezMartiMiami

Many people are eagerly awaiting the A day (A as in algorithm).
They are hoping a time will come when algorithms will replace humans in the various functions of the marketing pipeline.
For instance: the Canadian chat app Kik, wildly popular among teens both in Canada and the US, is launching a service that will allow its users to converse with “brand bots”.
This is, software that impersonates a brand.
Line, the Japanese chat service globally known for its “stickers” interface, is also tinkering with bot-driven branded efforts to engage its users.
But don’t let the headlines fool you.

Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.

McGavren Guild Media announced that Anne Kensington-Lott has joined the company as vice president, Hispanic platform.

Chief executives heading U.S. multinational companies are confident about the overall economy and their business prospects in the next three years and anticipate a peak profit period from 2016 to 2017. Yet, in sharp contrast to that optimism, they are also expressing a range of concerns for the same three-year outlook — from questions about maintaining the relevance of their products and services, to their ability to innovate, to the challenges in adapting to government regulation.

Cannabrand recently teamed up with Todd Mitchem, who has consulted for Colorado-based cannabis businesses including O.penVAPE, as well as well-known corporations such as Starbucks, Purina, Marriott, H&R Block, Pizza Hut, Google and Nestle. Targeting everyone curious about the industry, from entrepreneurs to investors, Mitchem and the Cannabrand team will share insider information on trends, business processes and legal operations.

The Wendy’s Company announced hat Brandon Solano has been named Senior Vice President of Marketing.