Business

Based on data received from 59 markets across Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecast show global advertising revenues accelerating by +4.8% in 2014 to US$551 billion[i].  This is an upward revision on the +4.5% forecast in the previous Carat Advertising Spend report issued in September 2013 and a notable increase in pace on the actual +3.3% growth in 2013.  Carat predicts that global advertising expenditure in 2015 will continue on an upward trend, with +5.0% year-on-year growth.

In the 20 years since the North American Free Trade Agreement went into effect, Mexico has become a global manufacturing leader and a prime destination for investors and multinationals around the world. Yet the country’s economic growth continues to disappoint, and the rise in living standards has stalled. The root cause is a chronic productivity problem that stems from the economy’s two-speed nature. A modern, fast-growing Mexico, with globally competitive multinationals and cutting-edge manufacturing plants, exists amid a far larger group of traditional Mexican enterprises that do not contribute to growth. These two Mexicos are moving in opposite directions. The largest companies are raising productivity by an impressive 5.8 percent a year, while the productivity of small, slow-growing enterprises is falling by 6.5 percent a year (exhibit). And with employment growing faster in the traditional Mexico, more labor is shifting to low-productivity work.

The State of the News Media 2014 is the eleventh edition of an annual report by the Pew Research Center’s Journalism Project examining the landscape of American journalism.

The Global Human Capital Trends 2014 report highlights 12 trends that embody ways that the 21st-century workforce is pushing organizations to innovate, transform, and reengineer their human capital practices. Read the report below, download the full report, and explore our survey data in the interactive Human Capital Trends Dashboard.

Technology and data will be large, critical value drivers in media, as important as the content itself. As we have known for decades in the analog media world, great content without distribution is like a tree falling in the woods. No one hears it (or sees or reads it), and it generates very little economic value. The same will be true of great content in the future, but data and technology are quickly replacing distribution as critical value-enablers. Great content without great data and technology won’t be consumed or monetized effectively.

The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboration and decision-making responsibility.

Sun Broadcast Group, Inc. announced that it has entered into an exclusive ad sales agreement with Envision Networks to represent their Spanish language inventory.

Total advertising expenditures increased 0.9 percent in 2013 and finished the year at $140.2 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2013 rose 1.6 percent versus the year ago period.

Entravision Communications Corporation announced that the company has appointed Hilda Garcia to the newly created position of Vice President of Multimedia Content and Community Development, effective April 1, 2014. 

Nielsen announced the promotion of Mónica Gil to Senior Vice President and General Manager of Nielsen’s new Multicultural Growth and Strategy team, effective immediately. Multicultural Growth and Strategy is a part of Nielsen’s External Affairs group and will drive business growth by providing market understanding and delivering comprehensive strategies to reach multicultural consumers.

As the media industry prepares for this year’s Upfront season, Univision Communications Inc. announced the launch of a major integrated marketing campaign, “Return on Influence.” The campaign, targeted to client-side marketers and advertising agency executives, focuses on debunking common myths about marketing to U.S. Hispanics. It also features Post Honey Bunches of Oats and Nissan as advertisers who have successfully driven sales with Hispanic consumers by partnering with Univision.

Deals ending in no decision and failure to communicate brand value result in missed targets

Once upon a time, in a universe far, far away, I worked on the agency side. While living and working in the ‘80s and ‘90s in swinging London, I was involved in lots of client presentations. To lighten up these presentations, we would give each other challenges: usually a word or sentence we had to somehow incorporate in the presentation. I was once given the task to include the sentence “like elephant droppings in the snow” without its being weird. How I succeeded is a story for another day…

Enrique Marquez, a Leo Burnett planner, has been diagnosed with ALS and this is a fundraiser that’s going around to raise money for him.

We at HispanicAd.com post this fundraiser to help KIKE in the hopes that our Industry can show their support by contributing for his cause.

Test your knowledge of the relative populations of different geographic areas by participating in the U.S. Census Bureau’s version of “March Madness.” The Census Bureau’s Population Bracketology is an interactive data visualization allowing you to fill out your own bracket based on comparisons of state and metro area population. The objective is to pick the larger population between two metro areas or states and see how close you can come to a perfect score of 63. At the end, visitors can mouse over the choices to see the actual population numbers or view the data table.

New research by U-M Ross Professor Aradhna Krishna and her post-doctoral student Luca Cian shows static logos can create a sense of motion and enhance a customer’s evaluation of the brand. The research, backed by studies that tracked eye movements and surveyed engagement, is one of the first to how perceived motion from static images affects consumers.

Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.

According to a recent BDO USA, LLP survey, a majority (64 percent) of retail CFOs expect that online sales will grow in the year ahead, representing a modest decline from the number of CFOs expressing similar sentiments last year (74 percent). At the same time, 34 percent anticipate that their online sales will remain consistent with last year, up 62 percent from 2013. Despite this realignment, however, retailers are confident that e-commerce will remain a profitable channel in 2014: They project 8.2 percent growth in online sales this year.

AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.