Business

Our latest trend report outlines the alternative model that’s taking shape and how brands across categories are becoming more circular, rethinking everything from product design to relationships with their customers.

Millward Brown announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), a global marketing strategy consulting firm.

The new study, The Latino Media Gap: The State of Latinos in U.S. Media, was released by Columbia University’s Center for the Study of Ethnicity and Race. The study was created in collaboration with the National Hispanic Foundation for the Arts (NHFA), the National Association of Latino Independent Producers (NALIP) and the National Latino Arts, Education and Media Institute (NLAEMI).

The report offers the latest data in a wide range of areas, including: Media penetration in Latin America for all major forms of media Media consumption in major Latam markets Ad spend projections for Latin America Breakdowns of ad spend by medium in key markets Data on the growth of newspaper circulation in Latin America in 2013 Social media usage and fastest-growing social sites Latin America The pay TV market in Latin America Latest data on Latin America’s mobile market and e-commerce And much more.

By Gonzalo López Martí@LopezMartiMiami

Amazon came out with a cell-phone.
The Amazon Fire.
Who’s next?
Wanna know who’s next?
Can you handle the truth?

“Transparency” is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The word has entered the ad-tech lexicon to assuage any fears advertisers have when considering adding RTB to their media plans, but what does “transparency” really mean to advertisers?

Total advertising expenditures increased 5.7 percent in the first quarter of 2014 to $34.9 billion, according to data released by Kantar Media.

Over the last couple of weeks, we have received calls from industry professionals and media trade outlets alike asking us if Univision Communications Inc. is worth the $20 Billion price tag.  By Gene Bryan / CEO – HIspanicAd.com

At the Federal Trade Commission’s request, a federal judge has temporarily halted and frozen the assets of an operation that swindled Spanish-speaking consumers across the country by routinely sending unordered or defective products, including a phony weight-loss belt, and then making it difficult, impossible, or costly for consumers to obtain relief.

Americans have the highest job satisfaction levels since the beginning of the Great Recession, according to a report released today by The Conference Board. The majority, however, continue to be unhappy at work.

Today’s urban professionals want to live in cities with strong reputations for developing intellectual capital and innovation, as well as high marks for employment prospects and quality of life, according to a new study–Cities of Opportunity 6: We, the urban people–released by PwC US. The study focuses on urban demographics and includes findings from a global survey of 15,000 PwC staff in 30 cities, providing an in-depth look at what matters most to working professionals in the cities where they live.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, the FIFA World Cup will boost global adspend by an estimated US$1.5bn this year. The event will deliver large television audiences and high interest in news media and sport websites, at a time of year when – in the northern hemisphere at least – people normally spend less time consuming media. We expect TV to benefit the most, but World Cup advertisers will spend more of their budgets on internet advertising, with advertisers more active on social media than during any previous sporting event.

In its latest study of global media owner advertising revenues, covering 73 individual countries, MAGNA GLOBAL forecasts that revenues will grow by +6.4% in 2014 to $516 billion. This is in line with our previous forecast (+6.5% published in December 2013) and represents a significant acceleration from 2013 (+4.2%). Globally, the advertising market is now a half-trillion market.

According to The Wall Street Journal, Univision Communications, Inc. (UCI) has held preliminary discussions with CBS Corp. and Time Warner Inc. to sell the company for $20 Billion.

FleishmanHillard unveiled the 2014 results of its global Authenticity Gap study, which explores the gap between what consumers experience when engaging with companies and what they expect of them. The agency developed the insights to help companies understand the behaviors consumers most associate with authentic companies – and where organizations should make changes to improve their reputation.

As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC’s annual Global Entertainment and Media Outlook 2014-2018 – an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content – released today. Attracting, retaining, and monetizing the digital consumer remains challenging and requires businesses to apply a ‘digital mindset’ to build the right behaviors to move from a digital strategy to a business strategy fit.

As their job functions continue to require them to interact more, the majority of CMOs and CFOs have realized that getting along with one another is important, at least according to March 2014 polling conducted by Market Measurement for Active International, which found that more than three-quarters of US CMOs and CFOs felt the importance level of aligning together on major company decisions was high or extremely high.

The Board of Directors of ALPFA (pronounced Alpha), one of the nation’s largest and most established Latino professional organizations, selected Charles P. Garcia as its new chief executive officer to succeed longtime CEO Manny Espinoza.

By Gonzalo López Martí @LopezMartiMiami

Dear Mr. Marcelo Claure.
You are a long-time Miami resident.
An accomplished entrepreneur.
It’d be fair to say you are the most successful Hispanic businessman living in the US today.
You amassed one bulky personal fortune and built a global corporate juggernaut from scratch.
Not in real estate like all those big shots driving flashy, second-hand Maseratis around town: you made your money in the highly competitive field of mobile telecommunications.
You employ hundreds of people locally and thousands more across the world.
This community owes you a lot.
You are an example for this town and for Latinos all over the planet.
Question: what’s your exact share & role in the bid to start an MLS franchise in Miami?

NBCUniversal’s Hispanic Enterprises and Content announced that Maria Drew has been named Senior Vice President of Human Resources.  She will report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal and will be based in Miami.