Business

ImpreMedia announced that Monica C. Lozano will depart as CEO of the company and as Publisher of La Opinión. She will remain as Chair of the Board of impreMedia’s parent company, US Hispanic Media Inc.

More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging New Health Economy focused on delivering consumer-centered care, according to “Hispanics: A growing force in the New Health Economy” a new report from PwC’s Health Research Institute (HRI).

Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer. A key driver behind the projected increases is the heavy use of video and rich media ads, the two fastest-growing ad formats, by marketers of news media, movies, TV shows, games and music.

What makes a great ad? It’s an age-old question with no simple answer despite the countless hours and dollars that have been spent to find out.

As retailers focus more on strategic initiatives amid more upbeat economic news, the 2014 BDO Retail RiskFactor Report found that they are also contending with growing workforce challenges.

Universal Pictures announced an intensified commitment to its multicultural marketing division by promoting Fabian Castro to oversee the department and extending Talitha Watkins’ contract. 

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.  by Martin Hirt and Paul Willmott

By Gonzalo López Martí @LopezMartiMiami

We keep whining about Donald Sterling and his recently surfaced racist comments.
Question is, why do we want him to apologize?
Will a staged act of phony public contrition be enough for us to forgive him, move on and resume business as usual?
He was right when he scolded Anderson Cooper for having a “plantation mentality”.
We all have it.
Sterling’s point is quite insightful: we love our white slave owners.
We are happy to keep the status quo and butt our heads against the hurricane-proof glass ceiling.

A while ago, I wrote about terminology I wanted to rid the industry of, with immediate effect. It was (to date) one of my best-read and most responded-to columns on MediaPost. But it is not just the over-usage of industry lingo that is bad for the industry. Even worse is that the industry is still holding on to marketing terminologies and definitions of yesteryear.

Cinelatino appoints RMViSTAR founder Rose-Marie Vega as the international distribution agent for the company’s vast catalogue of premium movie titles.
In this newly-formed role, Vega will be responsible for representing and licensing Cinelatino’s extensive library of movies and  rights to cable and free-TV channels and VOD and OTT platforms in Latin America.

Univision Communications Inc. and T-Mobile US, Inc. are joining forces to launch Univision Mobile, a wireless service created specifically for Hispanic Americans.

  By Lee Vann / Captura Group

Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S.

CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience around syndicated news and entertainment shows in Spanish. Broadcast TV stations in several markets with large Hispanic populations – including WDFL in Miami and KBEH in Los Angeles – carried the programming.

Ever since salsa overtook ketchup as the top condiment, it’s been obvious how multicultural cuisine has influenced Americans everywhere. Today if you’re a marketer, you’ve heard of the coveted demographic called ‘U.S. Hispanics.’  Hispanic influences are everywhere, from Latin cuisine affecting how all Americans eat to Cinco de Mayo celebrations far and wide, which goes back to celebrating with food!

The American public is slowly but steadily regaining confidence in corporate America with people now viewing corporate America more positively than they did before the start of the economic decline in 2008, according to the 2014 Harris Poll Reputation Quotient™ (RQ™) study.

Multichannel News is introducing this roster of lawyers who matter, to accompany the three-year-old Financial All-Stars list (the latest edition of which appeared in the Feb. 17 edition).

The Recreational Boating & Fishing Foundation (RBFF) launched the first phase of a 5-year plan to increase awareness of fishing and boating among Hispanics, and engage the fastest growing segment of the U.S. population in these activities. Starting with a new Spanish-language microsite, VamosAPescar.org, and targeted advertising, the campaign aims to motivate the Hispanic audience to partake in the joys of fishing and boating.

It’s that time of year again: when we celebrate TV media. Top media agency execs are huddling with their top clients day and night to plan a years’ worth of media strategy. Weeknights are dotted with presentation, parties and dinners, star-studded with on-air talent, enriched with goody bags, gift cards and giveaways.

Is all of the endless chatter about “total market” total BS?

Is the advertising and marketing industry’s infatuation with millennials completely daft, since these consumers are more likely to have crappy jobs and far less money to spend on anything when compared to their parents and grandparents?

Is it time to say “adios” and turn off the lights one final time because Hispanic marketing and advertising has peaked and is starting its slow, painful slide downward?

After spending four months preparing the fifth annual Hispanic Market Overview by engaging some of the industry’s top thought leaders in debate and pouring through pages of Excel spreadsheets, the answer is an easy one. No.

There’s a clear need to fully understand “total market” approaches, and the 2014 Hispanic Market Overview, presented by López Negrete Communications, tackles the buzzword of the year by asking key industry leaders their take on what “total market” is. We also discuss why marketers and media crave the coveted Latino millennial, and examine the traits and trends of the Hispanic consumer with data from Experian Marketing Services-a new feature in Hispanic Market Overview.

Global flows have been a common thread in economic growth for centuries, since the days of the Silk Road, through the mercantilist and colonial periods and the Industrial Revolution. But today, the movement of goods, services, finance, and people has reached previously unimagined levels. Global flows are creating new degrees of connectedness among economies—and playing an ever-larger role in determining the fate of nations, companies, and individuals; to be unconnected is to fall behind.

This is the year historians will look back upon and recall as the year television changed forever.