Business

Lino Garcia, general manager of ESPN Deportes, stressed the importance of “authenticity” in programming towards a multicultural audience during a keynote discussion moderated by ESPN Radio host and First Take commentator Stephen A. Smith at B&C/Multichannel’s Multicultural TV Summit on Tuesday.

One size, increasingly, does not fit all in the pursuit of multicultural TV audiences.

Latinos may be enjoying increasing influence across U.S. culture and expanded buying power to go along with their population growth, but when it comes to advertising messaging and spending aimed at this group the industry continues to lag.

The mainstream media is off by a mile when it comes to covering immigration and other issues of vital importance to the Hispanic community, said a pair of prominent TV news personalities on the panel “The Role of News and its Impact on the 2014 Multicultural Vote” at the Multicultural TV Summit here Tuesday.

Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of “seamless retailing” by Accenture. In a survey of 750 adult consumers, 21 percent of U.S. shoppers said they plan to increase their in-store purchasing, up from just nine percent of shoppers in the previous year. Asked to name what retailers need to improve the most in the overall shopping experience, 40 percent of respondents ranked improving the in-store shopping experience first, compared to just 16 percent who said the same of online shopping.

Hector Galvan – Director of Hispanic Communications at Sprint has passed after a quick bout with cancer.

In Q4 2013, total revenue was $2.59 billion, an increase of 63% year over year, compared with $1.59 billion in the fourth quarter of 2012. Revenue from advertising was $2.34 billion, a 76% growth in advertising revenue from the same quarter last year. Approximately 53% of ad revenue came from mobile, up from approximately 23% of advertising revenue in the fourth quarter of 2012.

SDPnoticias.com announced it will be launching in the U.S. in the summer of this year.

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.

In marketing we have sort of considered ourselves part of the start-up world, happily playing along while killing the print industry, radio, journalism — and, a little more reluctantly, television. We are hobnobbing, slightly star-struck, with Mark Zuckerberg, Marissa Mayer or Eric Schmidt, and pushing advertisers into any and all digital media.

Entravision Communications Corporation announced that Andrew Polsky has been appointed to Vice President of National Digital Marketing Solutions.  He will manage a team of national digital marketing solutions executives across the U.S., and will work closely with Entravision’s big data analytics division, Luminar.

Two out of three big business brands are planning to increase their focus and investment in engaging small to medium-sized business (SMB) customers over the next 12 to 36 months, according to a new study from the Chief Marketing Officer (CMO) Council and Penton. However, these marketers admit to shortcomings in their ability to access customer data, intelligence and critical vertical-market insights that can improve campaign effectiveness.

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that out of the 78 percent of shoppers who fill prescriptions at a retail pharmacy, 23 percent choose CVS and 19 percent choose Walgreens. Only 7 percent choose mail order to fill prescriptions, which is higher than Target, Costco or Sam’s Club pharmacies.

Cisneros Media announced the launch of Cisneros Media Distribution (CMD).  As part of the Cisneros Media corporate division, CMD represents the products of Venevision Productions and Venevision; in addition to promoting and commercializing the catalogues of key independent producers from around the world.  

All companies require cross-functional collaboration to succeed. Even if you’re the chief, you need to win the hearts and minds of colleagues to accomplish big things.

In his role as Vice President of Sales at Goya ,Luis will oversee Goya’s direct sales delivery (DSD) system of over 2,200 products. He will focus efforts on strategic development and execution of sales and initiatives, while isolating the diversity of each of the unique Latin cultures and addressing those needs from a business perspective.  

Entravision Communications Corporation announced that the company has appointed Jose Villafañe to EVP of Entravision Solutions and Entravision Radio Network.  His responsibilities include all national spot and network goals for Entravision owned and operated and partner radio stations. 

Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.

In my last blog I addressed the question: do Latinos need a national leader?  I proposed that Hispanics are best served by multiple leaders who offer varying perspectives that reflect the richness of Latino internal diversity.  It just so happened that I recently glimpsed a vision of that expanding leadership.  By Dr. Carlos E. Cortés is Professor Emeritus of History at the University of California, Riverside

What’s driving this growth? Up-and-coming products—such as 3-D printers, Bluetooth wireless speakers, convertible PCs, health and fitness devices, smart watches and Ultra HD television displays—which CEA estimated would drive 65% of total industry revenue growth, despite representing just 3% of the sector overall. Revenues for these products as a whole are expected to come in at more than $6 billion this year.