Business

We’re more than a week into 2014, and 2013 has already become a memory. But it was a big year in tech, marketing, and a big year for Millennials (as they officially became a buzzword), and we don’t want to let the last 12 months go without looking at the lessons we’ve learned.

At this point, you may be asking yourself, “Who is going to shoot our videos?” But that is the wrong question to ask. Rather, the question you should be asking is, “How good do our videos need to be, in order to achieve our strategic goals?”

The San Antonio Hispanic Chamber of Commerce declared a new Chair-Elect, Al Aguilar, Co-Founder and CEO of Creative Civilization, for its 2015 Board of Directors. 

A majority of small businesses say they grew in the past year, according to research, but even more expect to do better in 2014 than they did in 2013. Not only that, but four in 10 plan to make marketing a top priority.

Many of our Things to Watch are technology-centric, including the advent of beacons, Internet safety nets, robots for kids and even techno-paranoia. The list also includes new foods and beverages to watch (savory yogurt, soju), new markets opening up (related to marijuana, privacy and Google Glass), new behaviors (contemplative computing, digital grieving) and ideas with the potential to ladder up to bigger trends.

US total media ad spending will reach $171.33 billion in 2013, up 3.8%, or more than $6 billion, from 2012. eMarketer expects a slight uptick in spending in 2014 as well, as marketers allocate more dollars toward the FIFA World Cup soccer tournament, the Winter Olympics and the US midterm elections.

The variety of ways we consume media is exploding, and TV advertisers are tasked with finding creative ways to break through in this complex media environment. How do some ads captivate viewers while thousands of others are readily disregarded? To gain insight, we identified the top 10 commercials and branded integrations of 2013. Why not learn from the best of the best?

The Hispanic Association on Corporate Responsibility (HACR) announced the findings today from its 2013 Corporate Governance Study (CGS) revealing little progress for Hispanic inclusion on corporate boards over the last 20 years.

Every hiring manager has a favorite list of interview questions. They fortify the give-and-take of an interview while testing knowledge, skills, personality and interpersonal skills — all in an effort to predict a job candidate’s suitabili

Total advertising expenditures in the third quarter of 2013 declined 1.9 percent from a year ago and finished the period at $34.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. For the year-to-date period of January through September, total spending increased 0.7 percent to $102.5 billion.

Just read the article by Pepper MIller – President of ther Hunter-Miller Group titled “’Total Market’ Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly” regarding her warning of the demise of Ethnic agencies and the lack of ROI for our Industry.

We at HispanicAd.com encourage the many points of view regarding Total Market, Hispanic ONLY and Multicultural approaches to reaching consumers to appear on our publication for our readers to be exposed to all trends, regardless of our opinions on the subject.

Pero …………..

And here we go again.

According to Radio INK, that’s what some lawmakers seem to be thinking in a letter written to new FCC Chairman Thomas Wheeler from the Committee on Energy and Commerce. The opening paragraph highlights the importance of the commission’s removal of the Fairness Doctrine, calling it an intrusion into free speech. That’s followed up by a call to stop “this most recent attempt to engage the FCC as the news police.” What has lawmakers all twisted up is the commission’s November Public Notice announcing a field test for the research design of a multi-market study of critical information needs. The committee letter states, “The proposed design for the CIN study shows a startling disregard for not only the bedrock constitutional principles that prevent government intrusion into the press and other news media, but also for the lessons learned by the Commission’s experience with the Fairness Doctrine.”

Daniela Busoli has been promoted to CEO FremantleMedia Brazil, based in São Paulo, while Adrián Santucho becomes the new CEO of FremantleMedia Mexico, US Hispanic and Pan-Regional Productions, based in Miami.
 

Economic gridlock in the U.S. and a persistent financial crisis in the Eurozone have led GroupM to revise its worldwide advertising spending forecast for 2014 downward to 4.6 percent from the 5.1 percent hike predicted earlier this year.

Advertising is set to see the strongest sustained period of growth in ten years, with global ad spend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth is then set to increase to 5.8% in 2015 and 2016. The principle engine of this growth will be mobile technology, which is expanding the space for media consumption.

The Collaborative Economy is associated with sharing resources to reduce waste, but its primary focus is on the economics of collaboration and the efficiencies of networks. The Collaborative Economy seeks to harness crowds, collectives, communities and co-ops to co-create, co-ideate, co-design, co-fund, co-own, co-build, co-distribute, co-market, co-sell, co-profit and co-prosper. 

Companies are their own worst enemies. The amount of wheel-spinning that takes place to get an initiative in place or even started, only for the rug to be ripped out underneath due to “a new CMO coming in” (or an existing one going out), “a budget cut” or “a reorg,” translates into significant hours expended, and therefore has a very real price tag.

Macy’s, Inc. announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author and philanthropist.

I know that Thanksgiving is over, but I wanted to say that I was and am thankful for the advertising industry  (of course in addition to my family, health, friends and good fortune). And not just for the ad I saw in a taxi last week that informed me that I could use American Express Rewards Points to pay my fares (which I’m now doing regularly when in cabs with Verifone screens). I am thankful for advertising because it does so much for us, far more than most of us give it credit for.