Business

“Business Trends 2014: Navigating the next wave of globalization” explores nine trends that are currently reshaping the business environment, driven by long-term, potentially irreversible, shifts in the global economy.

By Gonzalo López Martí @LopezMartiMiami

Creative awards are a necessary sand box for our profession.

No question about it.
Awards can give you visibility.
Awards are healthy boosters for an executive’s career.
Not necessarily for said executive’s employer, mind you.

The American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage.

Ms. Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series.

The subprime crisis of 2008 surprised a lot of people. But looking back, we are almost as mad at ourselves for not seeing it coming as we were at those who created the crisis. Media, specifically advertising, is about to go through a very similar period, and we are going to be just as angry looking back. In addition, unlike (perhaps) Wall Street, we are not too big to fail.

GO Veggie!, formerly Galaxy Nutritional Foods, has named Whitney Velasco-Aznar to its newly created role of Vice President of Marketing.

Have you ever heard of CONANDA? For those of you who answered that it was America’s neighbor to the North, you’re an idiot.

Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements.  44% think that advertisements are dishonest.  A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.

One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention from marketers, who are challenging agencies to take advantage of the immediate opportunity. Are they thinking about their audiences in a screen-neutral way, then planning campaigns and creative so that it all tunes to each respective screen environment? Do they have the right technology partners and infrastructure in place to execute? Is the state of tracking and measurement mature enough to make it worth their while? As is typical, every monumental shift in media starts with what the advertisers want. But what about the publisher perspective?

The National Grocers Association (NGA) and the Center for Multicultural Science (CMS) recently conducted the first study to estimate how much the Hispanic shopper spends in the independent retail grocery channel.   The study found that Hispanics spend an estimated $22.8 billion in retail grocery stores (or 17% of the total estimated annual sales of the independent retail grocery channel).

The Digital Place Based Advertising Association (DPAA) announced that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.

Latinum Network announced two new hires – Dave Jackson as Latinum’s Vice President of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community

Silvia Prado will be overseeing digital advertising sales for the entire Southeast region, as well as Latin America.

The global Best Retail Brands report ranks the top 50 North American retail brands, the top 50 European retail brands, the top 30 Asia-Pacific retail brands and the top 20 Latin American retail brands—all by brand value. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report.  By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.

U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.

Underscoring the rapid transformation of the marketing profession, 64% of marketers expect their role to change in the next year and 81% believe their role will change in the next three years. But the path to reinvention remains a challenge. Respondents cited lack of training in new marketing skills (30%) and organizational inability to adapt (30%) among the top obstacles to becoming the marketers they aspire to be.

Whether you’re launching a new business or wondering why your existing company isn’t performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.

Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Hispanic Account Planning Excelencia (HAPE) Awards competition. The awards will be bestowed during the 3rd Annual U.S.H. Idea Awards at Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

This is an exciting year for the HAPE Awards, we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.   

AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.