Business

Imagine being tapped to oversee an extreme makeover of a long-standing, cultural institution.  Imagine having one chance to get it right, with no do-overs and extremely high stakes.  Imagine having all eyes in the country’s largest city watching your every move ever so closely.  And imagine having to accomplish all this in record time, with vocal skeptics saying “you can’t get it done.”  This is precisely what was asked of the new Board of Directors for the National Puerto Rican Day Parade when we were tapped to serve and transform the Parade into the iconic celebration of culture, achievement and pride it was originally intended to be.  We have made significant progress during our brief time on the job, and we look forward to hosting a wonderful Parade on June 8. It will be done.  by Louis Maldonado

Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending.

The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.

By Gonzalo López Martí @LopezMartiMiami

A few years back I created a little ad campaign for a local Miami hospital.
Mercy Hospital to be precise.
The beloved Catholic institution in Coconut Grove.

Is there ageism in our industry?  I know it’s not a pleasant topic, but it’s one that probably needs to be talked about because too often it gets in the way of making the right decision.  Ageism exists on both ends, from younger to more seasoned veterans, and it comes in ways that are sometimes overt or more subtle.

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

Once considered a tactic purely for social media, real-time marketing (RTM) is now part of many marketing tactics—and its definition has shifted as a result.

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

Los Tweens & Teens has announced the expansion of its Board of Experts.  Together these women will contribute ongoing content to the growing Los Tweens & Teens media platform with expert tips, ideas and resources for parents in areas related to sports, education and emotional well being.  

The Hispanic Public Relations Association’s New York Chapter has announced the filing period for the 2nd Annual HPRA-NY Scholarship Program. Beginning March 31 through June 6, greater New York area college students of Hispanic descent will have the opportunity to file applications to be recognized for their outstanding undergraduate academic achievement and community service.

Building self-understanding and then translating it into an organizational context is easier said than done, and getting started is often the hardest part. We hope this article helps leaders who are ready to try and will intrigue those curious to learn more.

Tom Maney, industry veteran and Fox Hispanic Media’s Executive Vice President of Advertising Sales, sat down with HispanicAd recently to talk about all things FHM, the current state of U.S. Hispanic media and consumption trends in the marketplace.

Based on data received from 59 markets across Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecast show global advertising revenues accelerating by +4.8% in 2014 to US$551 billion[i].  This is an upward revision on the +4.5% forecast in the previous Carat Advertising Spend report issued in September 2013 and a notable increase in pace on the actual +3.3% growth in 2013.  Carat predicts that global advertising expenditure in 2015 will continue on an upward trend, with +5.0% year-on-year growth.

In the 20 years since the North American Free Trade Agreement went into effect, Mexico has become a global manufacturing leader and a prime destination for investors and multinationals around the world. Yet the country’s economic growth continues to disappoint, and the rise in living standards has stalled. The root cause is a chronic productivity problem that stems from the economy’s two-speed nature. A modern, fast-growing Mexico, with globally competitive multinationals and cutting-edge manufacturing plants, exists amid a far larger group of traditional Mexican enterprises that do not contribute to growth. These two Mexicos are moving in opposite directions. The largest companies are raising productivity by an impressive 5.8 percent a year, while the productivity of small, slow-growing enterprises is falling by 6.5 percent a year (exhibit). And with employment growing faster in the traditional Mexico, more labor is shifting to low-productivity work.

The State of the News Media 2014 is the eleventh edition of an annual report by the Pew Research Center’s Journalism Project examining the landscape of American journalism.

The Global Human Capital Trends 2014 report highlights 12 trends that embody ways that the 21st-century workforce is pushing organizations to innovate, transform, and reengineer their human capital practices. Read the report below, download the full report, and explore our survey data in the interactive Human Capital Trends Dashboard.

Technology and data will be large, critical value drivers in media, as important as the content itself. As we have known for decades in the analog media world, great content without distribution is like a tree falling in the woods. No one hears it (or sees or reads it), and it generates very little economic value. The same will be true of great content in the future, but data and technology are quickly replacing distribution as critical value-enablers. Great content without great data and technology won’t be consumed or monetized effectively.

The National Academy of Television Arts & Sciences (NATAS) is proud to announce three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboration and decision-making responsibility.

Sun Broadcast Group, Inc. announced that it has entered into an exclusive ad sales agreement with Envision Networks to represent their Spanish language inventory.