Facial Recognition Fury, Fat Taxes, Remaking “Made in China” … Just a few items from our list of 100 Things to Watch in 2012
Business
BRITA partners with Univision on weight-loos reality show.
Brita announced that it is a sponsor for the Spanish-language weight-loss reality show, “Dale Con Ganas” (Give It Your All) which will track the experience of four Hispanic/Latino families as they battle obesity, working together to lose weight.
Multicultural Spend on Entertainment.
With our national online data collected in 2011, students in the graduate Multicultural Marketing Communication course and I measured some key indicators of entertainment spending in the multicultural marketplace. We have known that Hispanics and other emerging minorities tend to watch more movies in theaters and also rent more to watch at home than non-Hispanic Whites . We have not known much about overall entertainment spending, videogame and music spending, however. Below I explore some of the trends available as reflected in our data.By Felipe Korzenny, Ph.D.
Florida State University
Available on HispanicCMO.com and HispanicAccountPlanner.com
2011 HACR Corporate Inclusion Index.
The Hispanic Association on Corporate Responsibility (HACR) released the results of its 2011 HACR Corporate Inclusion Index (HACR CII) survey. The index serves as a core component of HACR’s Corporate Accountability Strategy that tracks and evaluates the Hispanic inclusion practices of Fortune 100 companies and HACR corporate partners. This is done with a focus on HACR’s four pillars of corporate social responsibility and market reciprocity: employment, procurement, philanthropy and governance.
Business-Driven Human Resources trends impacting Growth & Profitability.
A new Deloitte report, “Global Business Driven HR Transformation: The Journey Continues,” explores the current trends shaping the way many companies are leveraging the human resources (HR) function and their people to improve competitiveness, profitability and growth.
AT&T ends bid purchase T-Mobile USA.
AT&T Inc. said that after a thorough review of options it has agreed with Deutsche Telekom AG to end its bid to acquire T-Mobile USA, which began in March of this year.
NGL MEDIA makes major In-Roads In 2011
NGL Media, the leading producer, aggregator and distributor of in-culture video content for digitally-connected Latinos has made some major in-roads in 2011. Having recently launched in July of this year, the company works with advertisers, premium content producers and distributors alike to provide unprecedented access to more Latinos regardless of where they are consuming video content, from Spanish-dominant moms to New Gen Latinos.
U.S. Advertising Expenditures increased 1.5% in the First Nine Months of 2011.
Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth slowed during the third quarter and was up 0.4 percent compared to last year.
Cisneros Group launches RedMas.
The Cisneros Group of Companies announced the initiation of their new business enterprise, RedMas, a Hispanic Mobile Ad Network and Mobile Studio. ‘Red’ – the Spanish word for network, and ‘Mas’ – the acronym for Mobile Ad Studio, marks the business progression of LatCel. The new name and business focus reflects the company’s broader product and service offering.
Osuna named VP of Sales for SBS Los Angeles.
Spanish Broadcasting System Inc., (SBS) announced the appointment of Eric Osuna to Vice President of Sales for SBS Los Angeles.
Rodriguez named VP & GM of Univision San Francisco.
Univision Communications announced the appointment of Raul Rodriguez as vice president and general manager, Univision San Francisco.
