Business

Univision Communications announced that it has named Francisco Arenas vice president, Consumer Products, Univision Enterprises. In this role Arenas will focus on both owned properties as well as third party partners’ licensing opportunities. He will be based in New York, reporting to Rick Alessandri, senior vice president, Univision Enterprises.

Effie Worldwide and Warc revealed the results of the inaugural Effie Effectiveness Index today. After analyzing finalist & winner data from 40 worldwide Effie competitions, Procter & Gamble is the most effective advertiser, McDonald’s is the most effective brand, Omnicom is the most effective advertising holding company and BBDO Worldwide is the most effective advertising agency network. Sancho BBDO of Bogota, Colombia is the most effective individual agency office. Wieden+Kennedy, based in Portland, Oregon, USA is the most effective independently held advertising agency.

More than 90 percent of the communications and media business leaders expect digital revenues to grow this year and more than a third anticipate increases greater than 10 percent, according to the results of the annual Communications and Media Industry Business Climate Survey by KPMG LLP, the audit, tax, and advisory firm.

Nielsen has signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores. The agreement marks Walmart’s return to the consumer packaged goods (CPG) industry’s information sharing model.

According to Epsilon’s Holiday Trend Report 2011, the upcoming season looks to be a successful one as consumer spending continues to increase. DOWNLOAD Report Here.

To benefit from the insights analytics can bring, companies need to develop the right culture and leadership. Accenture explores ways to implement a culture of analytics and develop analytics leaders to help companies achieve high performance. DOWNLOAD Report Here.

ZenithOptimedia now predicts global ad expenditure will grow by 4.1% in 2011, just 0.1 percentage points below the prediction we made in April. It will return to US$471 billion, the level it reached in 2008 before the recession. The ad market continues to recover from the 2009 recession, but growth has dipped this year in response to economic pressures, natural disaster and political disruption. More robust growth is forecast to resume in 2012 and 2013.

Maya Entertainment has established an advisory board comprised of some of the most influential Latino leaders in the country. Plans Include New Cable Network.

Terra named Soizic Sacrez as Client Development Director, the first role at Terra USA dedicated to sales development and strategic pre-sales initiatives in an effort to increase digital sales revenue.

Some days, when I read lists like Crain’s New York Business “50 Most Powerful Women in New York” I feel that I must clearly live in a parallel universe. One that doesn’t overlap even a tiny bit with the world these editors inhabit. Given the latest U.S. Census numbers revealing that there are now 50.4 million Hispanics in the country, and that a third of the population is diverse, there seems to be no other explanation for the lack of diversity in lists such as this one. By Mariela Dabbah. To read more on HispanicAd.com’s El Blog

Knowledge Networks has acquired Garcia Research Associates (GRA).

GRA will maintain its home office in Burbank, CA; KN will fully utilize GRA‚s operations center in Tijuana, Mexico.