Business

GroupMWorld events—such as Japan’s devastating natural disasters and the political upheaval in the Middle East—have taken a toll on global advertising spending, leading GroupM to decrease its forecast for 2011 ad growth from 5.8 percent to 4.8 percent.

Before I address the fragmentation issue, I would like to take a moment with a few lines about my last assignment which ended Friday with the closing of the sale. You see for the last five months I had the privilege to be the Trustee and oversee what was the first independent Spanish language television station in the United States as it was sold by NBC/Comcast to comply with an FCC mandate that only allows for the ownership of two television stations per market. By Jose Cancela

NGL Media, a new company from Latino media and entertainment entrepreneur, David Chitel, launched unveiling a groundbreaking approach to addressing Latinos through premium in-culture video content across Digital media on an unprecedented scale. The company is aimed at working with advertisers, premium content producers and distributors alike to provide transparent access to more Latinos regardless of where they are consuming video content or what language it is in, from moms to urbanites.

Global advertising rose 8.8 percent year-on-year in Q1 to total USD 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. According to the new Nielsen Global AdView Pulse report, television advertising rose 11.9 percent year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5 percent to 65.3 percent in both developed and many emerging economies.

In-person events and conferences afford attendees an escape from the office to network, catch up with old colleagues and keep up on industry trends. But it can be difficult—and often expensive—for some professionals to take time out of their busy schedule.

Growth for US online ad spending will crest this year at 20.2% and remain solidly in double digits through 2014, eMarketer forecasts. By 2015, total online ad spending will approach $50 billion.

Now that the economy is growing again, corporate executives and talent managers may be tempted to believe that the talent market has returned to normal and that they can go back to “business as usual” leaving them on the losing side of the competition for talent. However, the report finds that many companies are not addressing the critical needs and potential frustrations of their employees—and often do not have a realistic picture of how employees see them. Download Report Here.

Univision Communications Inc. announced that Randy Falco, executive vice president and chief operating officer, has been appointed president and chief executive officer, effective immediately. Additionally, Falco will become a member of the Univision Board of Directors and will continue to be based in New York. This appointment follows a comprehensive search process.

BB&T mobilized its retail banking efforts to launch a comprehensive outreach to its Hispanic neighbors and clients. BB&T developed customized financial tools and services, established partnerships, offered seminars and community-based resources to help meet the diverse needs of Spanish-speaking audiences.

The marketing community has won a major victory in a U.S. Supreme Court decision involving data mining. In a 6-3 decision in Sorrell v. IMS Health, Inc., No. 10-779, the Supreme Court struck down a Vermont law that restricted the use of prescriber histories for purposes of marketing or promoting pharmaceutical products to physicians. In addition, the decision effectively reversed two earlier Circuit Court decisions that upheld similar laws in Maine and New Hampshire.

In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categories to help position and promote their business.

Been giving some thought to the effort and I have come to the conclusion that it is not only an effort Univision should be doing.

Available on HispanicAd.com’s El Blog, HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Many marketers are aware of the significant sales opportunity of the $743 billion lesbian, gay, bisexual, and transgendered market. LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth.

MAGNAGLOBAL, a division of IPG’s Mediabrands, releases an updated Global advertising forecast alongside a comprehensive model including data for more than 60 countries covering years 2000 to 2016.

Online advertising spending is growing rapidly around the world as national economies recover from the recession and advertisers continue to shift money from traditional to digital media. This will help online ad spending grow 20.2% this year, eMarketer estimates, to $80.1 billion.