The majority of small businesses, 76 percent, agree their ideal marketing mix includes a combination of physical and digital communications, according to a new survey released by Pitney Bowes Inc. Nearly three quarters surveyed, 72 percent, say they would do more of it if they had the right customer communications management tools.
Business
Guiding Principles of Digital Measurement
The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.
U.S. Advertising Expenditures increased 4.4% in the Q1 2011.
Total advertising expenditures in the first quarter of 2011 increased 4.4 percent from a year ago and finished the period at $32.5 billion, according to data released by Kantar Media. Although first quarter performance fell below 2010 levels, the ad market has now achieved five consecutive quarters of year-over-year growth.
Worldwide Ad Market Approaches $500 Billion.
Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates.
Batanga, Inc. acquires Adfunky and I-Network.
Batanga, Inc. announced the acquisition of two of the leading Latin American online media companies, Adfunky and I-Network.
100 Leading Companies measured on Actual vs. Perceived Sustainability Efforts.
Brandlogic released the inaugural version of the “Sustainability Leadership Report: Measuring Perception vs. Reality.” This report, Brandlogic’s latest contribution to ideas that drive performance, is a quantitative analysis of actual vs. perceived performance around environmental, social and governance (ESG) factors for 100 leading companies. Report available on HispanicCMO.com and HispanicPRpro.com
Univision Local Media President Peter Walker Out.
According to Radio Ink Online, Walker’s last day will be this Friday. He’s been at his job for less than one year and recently promoted Jose Valle to replace Gary Stone who retired.
Don’t Study Advertising or PR if you are Hispanic —Economic Value of College Majors links to Earning
A new study confirms that Hispanics make less—in some cases, much less—than their White and Asian counterparts, no matter what their undergraduate major. Even in one of the highest-paying majors for Hispanics, Chemical Engineering, Hispanics make $36,000 less than their White counterparts.
