Business

Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies, according to the latest data from The Nielsen Company. DOWNLOAD REPORT HERE>

Porter Novelli released the latest issue of its popular Amplify report, “Census: It’s All in the Numbers,” which explores the dramatically increased buying power and influence of the Hispanic market in the U.S., as made clear by the recently released U.S. Census figures. DOWNLOAD REPORT HERE.

Since the ranking was first published in 2006, the brand value of the Top 100 has grown by a massive 40 percent.

National Latino Broadcasting, LLC. (NLB) announced that it has signed talk show icon Cristina Saralegui to an exclusive contract, and plans to launch the Cristina Channel in the fall as part of their multi-channel deal with Sirius XM Radio.

Boost Mobile recently unveiled the next phase of Sin Abusos – “Leaving Abuses”, the third installment in a series broadcast commercials evolving from its highly successful 2009 “Sin Abusos” (Without Abuses) Spanish-language advertising campaign.

McCormick is taking their passion for flavor to the Latino market with the launch of a major new marketing campaign, the largest effort to date.

CafeMom announced its plans to launch a web destination catering to Hispanic moms in the coming months, to be co-founded by Lucia Ballas-Traynor, the just-departed publisher of PEOPLE en Español.

The AOL Huffington Post Media Group made three key announcements regarding its multicultural strategy: Sheila C. Johnson will serve as Strategic Advisor for Multicultural and African-American Initiatives; Derek Murphy has been named General Manager, Multicultural; and Patch, the network of over 800 hyperlocal news and information sites dedicated to comprehensive, community-specific coverage, will launch “Patch Latino” to serve communities with large Latino populations.

After falling to unforeseen lows amidst scandals, recalls and self-inflicted demonization economic crises, the American public’s positive perception of the reputation of corporate America is on the rise.

The end of the long-standing feud between Univision and Televisa over the Programming License Agreement has ended and Univision has since solidified its programming pipeline, experienced significant senior management changes and now seems to be in a calm period after the storm, but clearly Univision’s focus appears to be on maximizing value through an IPO. By Julio Rumbaut, President, RUMBAUT & COMPANY, an internationally recognized media advisory firm.

PRISA DIGITAL announced the additions of its executive team responsible with growing the operation across the Americas.