Business

In a sign that the advertising industry is recovering from the recession, phase one of a new study on the state of employment in the advertising/marketing sector by creative talent recruiting firm 24 Seven, reveals that salaries overall increased 31% across the industry. The results compare 2011 levels with 2009, revealing the average industry salary for 2011 at $107,356, up from $81,989 in 2009.

Managing talent has overtaken risk as top of the CEO agenda, according to analysis from PwC’s 14th annual CEO survey.

National Latino Broadcasting, LLC. (NLB), a newly formed subsidiary of Eventus, announced it has been selected by SiriusXM to lease four channels on a long-term basis on the Sirius and XM satellite radio platforms. The media entity will provide programming targeting the Latino market.

Multicultural marketing veteran Rick Marroquín has joined Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, where he will work alongside Christy Haubegger to provide expert insight on multicultural audiences and initiatives and develop opportunities for clients within this burgeoning marketplace.

CEOs across the globe cite business growth as the most critical challenge they face, according to the results of The Conference Board CEO Challenge 2011, which were reported today. In this year’s survey, over 700 CEOs, presidents and chairmen from across geographies and industries identified the most pressing issues they face in today’s business environment.

In the latest vlog uploaded by Newlink Conversations: Dialogue, Debate and Discovery on the U.S. Hispanic market, Jorge Ortega, managing partner of Newlink America, interviews Raúl Cisneros, Chief of Media Relations for the U.S. Census Bureau, on the implications of the latest census data for consumers and marketers.

Univision Communications Inc. announced the appointment of Chiqui Cartagena as vice president, Corporate Marketing. Cartagena will be responsible for developing and implementing corporate marketing strategies, positioning the Company’s broad portfolio of brands and creating proprietary consumer research tools and ethnographies.

Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.

ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% we forecast in December, as a result of the political turmoil in the Middle East and the devastating earthquake in Japan.

NBCUniversal’s Integrated Strategic Marketing group announced the launch of “Hispanics at NBCU,” a company-wide initiative aimed at connecting both consumers and marketers with the fastest growing population segment in the United States.

The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to USD 503 billion based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.

By Chiqui Cartegana

Next week’s NGLC conference promises to elevate the conversation

The Census reported data on the last eight remaining states at the end of March. And although the data that has already been released over the past several months has garnered plenty of media coverage, the real story on the impact of the 2010 Census has yet to come.