Business

Experian Marketing Services announced an alliance between Experian Simmons and the Latinum Network to identify, understand and engage Hispanic consumers.

As companies strive to attain the definition of business success – profitability, notoriety, market leadership, market share — there’s still one elusive target: company culture. At its best, a vibrant company culture feeds loyalty, collaboration, productivity, innovation and more. While they are a start, zealous leadership and great hiring alone do not create a culture.

Newlink America, an advertising and PR firm focused on the U.S. Hispanic market, today unveiled a video blog series branded Newlink Conversations: Dialogue, Debate and Discovery, featuring expert opinions and commentary on topics, trends and issues in the U.S. Hispanic market. VIDEO BLOGS AVAILABLE HERE.

The National Retail Federation released its 2011 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 4.0 percent from 2010. The cautiously optimistic outlook comes on the heels of seven consecutive months of retail sales growth and better than expected holiday sales.

Although the downside of using celebrity endorsers has been in stark relief in the past few years–think of Brett Favre, Charlie Sheen or Tiger Woods–they provide significant lift to print advertising readership, according to a new analysis from Starch Advertising Research.

J. C. Penney Company, Inc. celebrated the evolution of its enduring brand with the unveiling of a new, modern logo. Endorsed by thousands of consumers through extensive research, the fresh, bold design is the most meaningful update to the Company’s logo in 40 years.

It was the Tuesday after the President’s Day holiday in 1996 and I was starting a new chapter in my life. After a devastating failed business venture and an even more devastating blow to my health that put me in the hospital for two months, I was beginning a new career, a new life. I walked into that boutique advertising agency at the southern end of Coral Gables without a clue about the business of advertising. All I knew is that a close friend from high school said his agency was always looking “smart people” and he was hiring temporary help. I was flattered that he thought of me as smart. He said he could offer me $8 an hour. By Henry Gomez – Director of Strategic Insights – Alma DDB

Read more above on El BLOG

Looking at 2011 and beyond, there continues to be five core areas where retailers and suppliers are seeking to gain momentum and share. A recently released study from Kantar Retail identifies the core competencies retailers and suppliers must master to drive growth and gain market share in 2011 and beyond. In “The 5 Shares: Kantar Retail’s Guide to Retailer/Supplier Strategy for the Next Five Years”, Kantar Retail recognizes that market share is an outcome, not an objective and that the enablers to gain share are fundamentally changing. According to Kantar Retail, these enablers are “shares” themselves. DOWNLOAD REPPORT HERE.

Liberty Tax Service announced that its Hispanic community initiative, “Una Familia Sin Fronteras” (A Family Without Boundaries), is expanding to cover 29 major Hispanic markets (DMAs) in 2011.

Behr Process Corporation introduced a new Spanish-language version of www.behrpro.com—its professional product, service and support website—to better serve its burgeoning customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals, and builders.

It’s no surprise that digital advertising will see more of an increased investment from brand marketers and agencies in 2011 compared to traditional advertising. But what is surprising are the greater increases planned for earned or unpaid media.

A reporter recently asked me what I’d learned across several hundred marketing measurement projects in the past 10 years. Rather than spew out the usual rash of BS, I asked if I could call her back with a thoughtful answer.

Top marketing executives at U.S. firms are more optimistic about the U.S. economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the board. DOWNLOAD REPORT HERE.

Available at HispanicCMO.com, HispanicPRpro & HispanicAccountPlanner.com

A national telephone survey of 1100 employed adult Hispanic consumers conducted on behalf of management consulting firm Garcia Trujillo LLC, , found that more than 66% of Latinos in America would be more inclined to buy products and services from companies and 64.7% would be even be more loyal to companies that demonstrate a strong and visible commitment to the Hispanic community. DOWNLOAD REPORT HERE.

Terra has hired Cesar Martinez as the new Director of Business Development. In this role, Martinez will be responsible for managing and coordinating strategic partnerships, closing agreements, licensing programs and joint ventures and will report to Fernando Rodriguez, Chief Executive Officer for Terra USA.