Todobebe, Inc. announced the launch of new iPad/iPhone Apps in Spanish and Portuguese. The bilingual apps provide moms and children entertainment and fun, and can be found in iTunes’ App store by using the keyword “Todobebe” or the names in Spanish: TodoFotos, TodoColores, and Oir&Aprender.
Business
Technology Vision 2011 – The Technology Waves that are reshaping the Business Landscape.
The Accenture Technology Vision takes stock of the evolving trends in IT and how Accenture thinks they will impact business and society as a whole. The Vision helps Accenture and our clients understand the opportunities—and challenges—that lie ahead. DOWNLOAD REPORT HERE.
A Regional Close-up on Global Consumer Confidence.
Consumer confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intent. DOWNLOAD REPORT HERE.
The 2010 U.S. Digital Year in Review
comScore, Inc. released The comScore 2010 U.S. Digital Year in Review. This annual report recaps key trends in the U.S. digital media landscape, including e-commerce, social networking, online video, search, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2011. DOWNLOAD REPORT HERE.
Gasolina Urban Blends now available in Florida.
Pan American Properties announced the launch of its ready to drink cocktail product line, Gasolina Urban Blends in the state of Florida. Gasolina, which has been extremely successful in Puerto Rico, will be distributed by Premier Beverage.
Brighter future seen for the Puertorican advertising industry in 2011.
As trends shift, consumers for the first time are shaping the way marketing is done
State of the Media Democracy Survey: TV Industry embraces the Internet & Prospers.
In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Released today, Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities. DOWNLOAD REPORT HERE.
Measuring Corporate Reputation without Putting Your Head on the Chopping Block.
Like brand equity, corporate reputation is an intangible asset that has some very tangible ramifications. It has the power to affect every aspect of the business, including enhancing or destroying shareholder value. But when it comes to tracking and measuring the value of investments we make in enhancing reputation, it seems surveys of investor and analyst attitudes are all that makes it onto our marketing dashboard (since many have found that promising their CEO that stock prices will rise in response to a proposed investment in corporate reputation to be a career-limiting move).
Available at HispanicPRpro.com
Some Glimmers of Optimism on the Economy.
There is a sense of optimism returning to the American people. They are feeling better about President Obama, the direction of the country and, albeit to a lesser degree, Congress. And, it seems they are also feeling slightly better about the economy. One-third of Americans (33%) give President Obama positive ratings on his handling of the economy while two-thirds (67%) give him negative ratings. In December, three in ten U.S. adults (30%) gave the President positive ratings and 70% gave him negative marks on the economy.
Bacardi Limited publishes 2010 Corporate Responsibility Report.
Bacardi Limited improved its global environmental efficiencies, increased engagement with responsible suppliers, expanded its award-winning “Champions Drink Responsibly” program and played an active role in enhancing local communities with employee volunteer programs.
Available at HispanicPRpro.com
Scope of Responsibilities Expanding for CFOs.
In the wake of the economic downturn, 80 percent of senior finance executives said their scope of responsibilities has expanded, with finance also now overseeing programs in other departments across the enterprise, according to findings of a new Accenture survey.
I was wrong, Multicultural and Cross-Marketing are the way to go.
I have taken a stand many times when industry professionals continued to position Multicultural and Cross-Cultural Marketing as the only strategy that would finally help elevate the marketing to multi-ethnic consumers to its righteous place among advertisers and prognosticate the demise of Hispanic Agencies and the Spanish-language media that serve the US Hispanic Consumer.
Now that advertisers have the ability to put all multicultural consumers into one category from a total marketing standpoint and also use these models to impact mainstream advertising with cross-cultural strategies that obviously will turn our $6 Billion industry into what it should be.
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