Google has created a “specialist team” to focus on the U.S. Hispanic market. John Farrell, general manager, Google Mexico, told MediaPost Thursday that the Mountain View, Calif. company developed a “methodical approach” to developing best practices that will help advertisers across all industries do a better job connecting with this market segment across search, display and mobile platforms. GOOGLE US HISPANIC BUSINESS VIDEOS AVAILABLE FOR DOWNLOAD.
Business
Shift to Digital by US entertainment and media industry boosts M&A activity.
US entertainment and media (E&M) merger and acquisition (M&A) activity outpaced the overall US deal market in 2010, according to PwC US. With the industry’s fast-paced shift to digital – and attractive levels of corporate cash reserves and private equity dry powder, PwC believes the catalysts are in place for more E&M deal activity during 2011.
State of the Media in 2011.
Vocus has released its landmark study titled: State of the Media Report 2011. The report covers the four traditional media segments including newspapers, magazines, television and radio, and finds that the media industry has revived in the last 12 months and it continues to experiment with new digital and mobile distribution models. DOWNLOAD REPORT HERE.
Media Industry Executives Optimistic & Acquisitive.
Media industry executives are optimistic about the health of their markets coming out of the economic downturn, as 82% identified “organic growth” as the primary growth driver in the next 12 to 24 months, according to the first annual Media Growth Survey from The Jordan, Edmiston Group, Inc.
DOWNLOAD REPORT HERE.
Large Company Optimism rises even as performance expectations moderate.
Citing an improving business environment, chief financial officers (CFOs) at large companies are more optimistic toward the outlook for their companies — even as their expectations on revenue and earnings growth moderate — according to key findings of the Deloitte CFO Signals quarterly survey for the fourth quarter of 2010. Overall, 53 percent of surveyed CFOs at North America’s largest companies are more optimistic than they were in the previous quarter, and CFOs are expecting an average 8 percent rise in capital spending over last year.
Bringing more of Spain to the U.S.
The company will be catering to both Hispanic and non-Hispanic consumers in the U.S. through social media and traditional advertising.
Adios 2010, Bienvenido 2011 By: Jose Cancela
2010 was not a stellar year for the Hispanic Advertising or Media business, but for sure it was much better than 2009. Like every year though, some did better than others in 2010. Buying shops continued to pick up business at the expense of the full service Hispanic agencies and in some extreme cases, we saw clients shift Hispanic ad dollars to their General Market AOR. TO read more CLICK above on El Blog.
Perry named VP of Marketing at GM.
General Motors announced the following leadership changes in its U.S. marketing operations, effective February 1.
