Business

Univision Communications Inc. announced that Randy Falco, former chairman and chief executive officer of AOL and president and chief operating officer of NBC Universal Television Group, has joined the Company as executive vice president and chief operating officer, effective immediately. Falco will oversee all revenue-driving functions for the Company, including Advertising Sales, Distribution Sales and Affiliate Relations, as well as the operations of the Company’s television and radio station groups, Corporate Marketing, Research and Corporate Business Development.

AdForum.com announced the appointment of Wright Ferguson, Jr. as President USA. Wright spent the majority of his career as EVP, Group Publisher of Adweek Magazines where he oversaw advertising and marketing strategy for six magazines including Marketing Y Medios, 18 online products, custom-publishing and seven events/awards shows.

The world economy returned to solid productivity growth in 2010, as GDP in most countries recovered strongly from the 2008/09 financial and economic crisis, while employment lagged behind, The Conference Board reported.

Reaching out to Hispanic media and knowing how to appropriately get their attention is incredibly important these days. Spanish-language news outlets, whether print, broadcast, or on-line, are high up there in circulation numbers and in audience figures, with many becoming equally as or even more popular than their English-language counterparts. Spanish-language outlets are always looking for news they can use to help inform their audience, so make sure you’re armed with what you need to help you get you on their radar.

Available at HispanicPRpro.com

Diane Librizzi has left her position of National Media Director of GlobalHue in New York to re-energize her La Loca Entertainment company that will continue exploring programming and distribution agreements for TV targeting Latinos.

The Conference Board Measure of CEO Confidence, which had declined in the third quarter, bounced back in the final quarter of 2010. The Measure now reads 62, up from 50 in the previous quarter (a reading of more than 50 points reflects more positive than negative responses).

Entravision Communications Corporation (NYSE: EVC) announced that it has acquired the remaining 50% interest in Lotus Entravision Reps (LER), a national sales rep firm representing more than 156 Spanish-language radio stations, from Lotus Communications Corp. Specific terms of the transaction were not disclosed.

How do you reach the Hispanic audience in the US? The same way you reach your other constituents – online, with social media and search engine optimization. PRSA Miami held a webinar this week focused on how PR pros can use SEO tactics to raise the visibility of their messages targeting the fast-growing US Hispanic audience.

Available at HispanicPRpro.com

The U.S. retail scene in 2010 was mixed. While the country was technically not in a recession, American consumers nonetheless remained skittish as uncertainty about the economy and jobs persisted. For retailers, this meant finding new ways to get shoppers into stores and retaining the loyalty of those already patronizing outlets. While the economy is expected to grow at a higher rate in 2011, high unemployment and rising commodity prices (including gasoline) are likely to negatively impact consumer confidence and spending patterns. In 2010, winning retailers didn’t sit on the sidelines, they innovated.

Raquel Caballero wife of Industry Icon Eduardo Caballero has passed, Raquel was a Cuban American, a lawyer by trade and a partner that help create Caballero Spanish Media.

For four consecutive years Accenture’s Electronics & High Tech industry practice has conducted research to identify and track preferences for consumer technologies and services. The research is intended to help consumer technology executives better understand the purchase and use of consumer technologies among key generations and to gain deeper insights into global differences. DOWNLOAD REPORT HERE.