Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released by Kantar Media. Ad spending during the third quarter of 2010 was up 8.7 percent versus last year, the largest quarterly gain since the end of 2004.
Business
New Year Outlook Report!
Learn what clients and agencies think about the economy, its impact on their business, and their outlook for the coming year.
The 2011 RSW/US New Year Outlook Survey was completed by over 100 senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types during December, 2010. The purpose of the survey was to glean insights relative to Client and Agency expectations going into 2011 – for things such as marketing spend levels, staff support, media usage, fee structures, and new business activities.
Available at HispanicCMO.com
Edgardo A. Navarro Linares promoted to VP, Multicultural Marketing, McDonald’s USA.
McDonald’s USA announced that Edgardo A. Navarro Linares has been promoted to Vice President, Multicultural Marketing, McDonald’s USA. In this role, Navarro will be responsible for McDonald’s U.S. strategic and ethnic consumer marketing efforts.
The 2010 Census Count: Marketing to Latinos.
Many marketers are waiting for the results of the 2010 US Census to learn about the growth of the ethnic/cultural segments they target. That expectation will be met when the Census releases that data by about March 2011.
Grupo Televisa & Univision complete their strategic relationship in the U.S.
Univision Communications Inc. and Grupo Televisa, S.A.B. announced the completion of Televisa’s previously-announced investment in Univision and the significant expansion and extension of the Program License Agreement (the “PLA”) between the two companies.
HACR Corporate Inclusion Index
For the past 24 years, HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community’s economic contributions. At 15 percent of the nation’s population, Hispanics now represent the fastest-growing group of Americans in several categories: consumers, employees, business owners, taxpayers, and voters. DOWNLOAD REPORT HERE.
DirecTV agrees to stop Abusive Marketing Practices.
A nationwide, $13.25 million settlement has resulted from a two-year, multi-state probe of the satellite TV provider after “confusing contracts, deceptive ads and misleading promotions” were uncovered
Women’s Initiative and Diversity & Inclusion tied to strong Business Performance.
Deloitte announced the release of its Diversity & Inclusion “Harnessing our strengths” and the Women’s Initiative (WIN) “Unleashing potential” annual reports, which showcase that its commitment to an inclusive workplace environment has never been stronger. The reports highlight major talent achievements in the past year, and take a look at the business case for diversity.
GroupM forms partnership with City College of New York.
GroupMGroupM announced the establishment of a new partnership with the City College of New York designed to identify and cultivate college students for careers in the advertising industry.
10 Ways to Engage the Buying Brain During the Holidays
Our friends at NeuroFocus are always mindful to how the mind reacts to marketing. For the holiday season, they’ve provided 10 tips to ensure seasonal displays and more are optimized for maximum mental engagement.
