Boy that did not take long. It was just a few short weeks ago that Televisa and Univision made up, and now we are starting to see that Emilio not only picked up his Univision ownership at pennies on the dollar, but he also got himself a few extra perks. The first being the keys to the Univision news division, not a bad perk by any standards. By Jose Cancela.
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Telmar announced the release of Telmar Matterhorn ROI, a new cross media planning tool developed with ROI research firm Marketing Evolution, to allow Impact Reach Exposure Planning (IREP). For the first time, media buyers will be able to create plans based on the true value of exposing specific, targeted consumers to one or more impressions during each stage of the path to purchase cycle and measure the ROI.
Don Browne and Joe Uva prove what I’ve said all along: You don’t have to be Hispanic to succeed with Hispanics, but you do have to get Hispanics. More importantly, you have to sincerely care about the things Hispanics want, so you can deliver against it.
I’m glad Comcast recognized that a couple of weeks ago when it announced its executive lineup. They kept Browne at the helm of Telemundo.
Pampers announced the start of a robust campaign focused on the belief that every baby is a little miracle and should be celebrated, supported and protected. The campaign provides new resources and support for Latina moms and their babies in their communities, celebrating the joy every little baby brings into the world.
“The key result of this update is the continued rise of developing markets and digital media, and their central role in driving global growth,” said Steve King, ZenithOptimedia’s worldwide CEO. “In fact the importance of the internet is underrepresented in these figures. Advertisers are investing a lot more in owned and earned media, where their activities do not count as ad expenditure in the traditional sense.”
As economies started to recover from the collapse of real estate-fueled bubbles in much of the world,2010 brought a period of relative stability — and in many instances improvement-compared to the upheavals experienced during 2009. While painful adjustments to a state of equilibrium will take many years for some economies, especially Greece and Ireland, other nations such as China and India continued to rocket ahead as if the global financial crisis never occurred. In 2011, countries posting growth will more than compensate for the relatively small number of laggards. DOWNLOAD REPORT HERE.
Global advertising spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to a revised report from GroupM.
Please join us Thursday, December 16, at 1 pm ET for a free eMarketer webinar — Key Digital Trends for 2011 — featuring eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson.
Kenshoo announced the release of the Kenshoo 2010 Online Holiday Shopping Report.
Kenshoo’s digital marketing software is used by five of the top ten U.S. retailers and drives more than $15 billion in online sales for its customers from over $1 billion in annual advertising spend.
U.S. households are expected to spend an average of $384 on Christmas gifts this holiday season, slightly less than last year’s estimate of $390, The Conference Board reports. DOWNLOAD REPORT HERE.
My wife is an AP US History teacher. She’s been doing it for 10 years. But just quit, disheartened by the homogenized Eurocentric textbooks she’s forced to teach from. The story the textbooks tell, she explained, is a white story. African Americans, Hispanics and Asians are relegated to separate chapters or sections within the book (literally), and not as part of the main narrative. And this, she feels, essentially ghettoizes these groups and forbids them a place in the identity of the nation.
By Ken Muench / Draft FCB
Available at HispanicCMO.com
Kohl’s Department Stores and Music Entertainment Sports Holdings (MESH), a division of LF USA, announced its plans to launch two multi-department contemporary lifestyle brands with globally-recognized entertainers Jennifer Lopez and Marc Anthony, the first celebrity couple to simultaneously design collections for one retailer.
