Business

Cargill launched its first Rumba brand on-pack promotion, “Warmth of Home” or “Calor de Hogar.” The program reaches Hispanic consumers during the holiday season when specialty meat consumption is at its highest, as is consumers’ desire for savings.

Todobebé, a company dedicated to the adventures of parenting, announced the launch of the new Viva la Familia website.

The holiday season is a time for gathering and celebrating with friends and family, gift-giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.

Among the world’s economies, Kazakhstan improved business regulation the most in the past year, according to Doing Business 2011: Making a Difference for Entrepreneurs, the eighth in a series of annual reports published by IFC and the World Bank.

My friend and a veteran US Hispanic advertising, marketing and media executive Rafael Eli is celebrating a wonderful milestone.

Many of you might remember we covered Rafael’s search of the perfect kidney donor to be able to enjoy a gift of life.

Today we celebrate the one year anniversary of that gift that Rebecca Manchal offered Rafael.

¡Felicidades!

The Dodge Brand marks its return to multicultural marketing and advertising with a new TV campaign, “Secret Door,” aimed at the Hispanic market. The new TV spots, inspired and played out in the tradition of a Hispanic telenovela, are designed to keep viewers in suspense as they follow a couple on a journey.

Part 2 of 4: Emerging from the Storm: How Leading Customer Organizations Reignite Growth. Findings from the 2010 Customer and Channel Management Survey

Even as new media adoption explodes – up 48 percent from 2009 – loyal followers can be hard to come by for companies trying to reach consumers online. With the world’s most loved brands a click of the mouse away, new media users still choose to demonstrate affinity (e.g., “like” on Facebook, “follow” on Twitter or subscribe to an RSS feed) for an average of only 4.6 companies online, making this club one of the most exclusive to which a company can hope to gain access. These are among the findings of Cone’s latest research, the 2010 Cone Consumer New Media Study.

This conference’s success in bringing so many of us here today is a great example of the importance of multicultural markets in today’s rapidly growing population.

Gilbert Davila – CEO / Davila Multicultural Insights & ANA Multicultural Chair

Part 1 of 4: Emerging from the Storm: How Leading Customer Organizations Reignite Growth: Findings from the 2010 Customer and Channel Management Survey. DOWNLOAD REPORT HERE.

Mark Lopez will step down as Chief Operations Officer of Terra.com effective November 12, 2010. Lopez served in this capacity since October of 2007.

Mr. Lopez will be joining Google to define and develop their US Hispanic Market efforts.

North America’s largest companies are expecting a slow economic recovery without a second recession, according to the Deloitte CFO Signals quarterly survey, which tracks the thinking and actions of chief financial officers representing many of North America’s largest and most influential companies. Nearly 80 percent of CFOs at companies surveyed for Deloitte’s third quarter CFO Signals survey also said that their companies are planning for a “U-shaped” recovery, with two-thirds expecting a wide-bottomed “U” or “bathtub-shaped” recovery. Only 9 percent expect a “W-shaped” or “double-dip” recovery.