Deloitte has released the results of its 25th Annual Holiday Survey of consumers’ spending intentions and trends for the 2010 holiday season.
Business
Myspace rebranding strategy speaks to Young Hispanics.
Myspace announced a new brand, beta website, and a suite of products that together redefine the company as a social entertainment destination for Gen Y. Myspace is creating a rich, highly-personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television, and games and will be available through multiple platforms, including online, mobile devices and offline events.
Puerto Rico Governor Fortuno unveils Tax Cut Plan for Businesses & Individuals.
Puerto Rico Gov. Luis Fortuno has unveiled a plan to cut Puerto Rico’s corporate and individual tax rates, detailing one of the most significant planks in his fiscal reform agenda to create jobs and promote growth for an economic turnaround on the Island.
Hope for a Full Global Economic Recovery in 2010 Diminishes.
After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers’ hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer Confidence Index levels above and below a baseline of 100 indicate degrees of optimism and pessimism. The 90 Index mark reflects the reality that consumers around the world remain largely pessimistic about job prospects, personal finances and their ability to buy the things they want and need over the next year.
El Chisme with Microsoft’s Wonderwall Latino.
El chisme, whether we like to admit it or not is something most of us Latinos enjoy! What sexy dress was Sofia wearing at the Emmys, who is “Luis Mi” dating these days, what does Shakira eat for breakfast, is Eva having a baby or not? The list just goes on and one, and thankfully you can get the skinny on all these Latino celebs in one place: Wonderwall Latino. By Liliana Gil, Managing Partner & Cultural Intelligence Officer AG-XL Alliance
Available at HispanicCMO.com
PRnewswire offer insight into CONTENT.
In a word, content. More and more, our clients are embracing the concept that marketing is content, that PR is content, that IR and CSR are content. Importantly, they are adopting strategies in which multimedia content delivered across multiple channels is the single most critical key to audience engagement and communications efficacy.
Available at HispanicPRpro.com
Advertising Powers 15% of Nation’s Jobs – 20% of Total U.S. Economic Output.
As the nation continues to lift itself out of the longest recession since the Great Depression, a new study underscores the power of advertising to stimulate job creation and economic growth.
Key findings show that advertising plays a major role in bolstering the nation’s employment figures and economy.
In a Tight Job Market – benefits become a Major Benefit.
The two week vacation and partially subsidized insurance are the norm in the United States. Edith Ramirez, a client accounting manager, is thankful for the extras she has taken advantage of during her 15 years working at Bromley Communications.
Global Ad Spend continues steady climb to Recovery.
Global ad spend increased 12.8 percent* in the first six months of 2010 when compared with the same period in 2009 and totaled 238 billion USD—driven by booming emerging markets and a return to double-digit ad spending in automotive, durables, fast moving consumer goods (FMCG), financial services, and telecommunications.
The Univision – Televisa Deal – a marriage made in heaven.
The equity investment and extension of the Programming License Agreement (“PLA”) by Televisa in and for Univision reflects a number of major market, strategic and credit opportunities for both companies, as well as its stockholders, creditors and financial sponsors.
Goya Foods celebrates its 75th Anniversary.
Goya Foods, an institution among Latin Americans, is poised to launch several initiatives to commemorate its 75th Anniversary throughout 2011. Founded by Spanish immigrants in 1936 as a modest storefront in lower Manhattan, Goya has earned the distinction of being the largest Hispanic-owned food company in the U.S. To date, the company has expanded operations to 15 facilities throughout the country, the Caribbean and Europe, employs nearly 3,500 and distributes over 1,600 authentic Latin American food products.