Business

Goya Foods, an institution among Latin Americans, is poised to launch several initiatives to commemorate its 75th Anniversary throughout 2011. Founded by Spanish immigrants in 1936 as a modest storefront in lower Manhattan, Goya has earned the distinction of being the largest Hispanic-owned food company in the U.S. To date, the company has expanded operations to 15 facilities throughout the country, the Caribbean and Europe, employs nearly 3,500 and distributes over 1,600 authentic Latin American food products.

The National Hispanic Caucus of State Legislators’ (NHCSL) Broadband En Accion taskforce released its first whitepaper, ‘Expanding Opportunities in the Hispanic Community: Solutions for Increased Broadband Access’ in a press conference at the National Press Club. The legislators then discussed the product, which lays out a policy framework and recommendations for realizing full digital inclusion for Latino communities.

This paper explores the broadband behavior, challenges and opportunities of the nation’s 48 million Hispanics. A better understanding of this community and its connectivity—increasingly defined by a strong preference for mobile broadband access—can help shape a successful national broadband strategy that spurs substantial new opportunities at the intersection of broadband, mobility and the Hispanic community.

PR Newswire’s Hispanic Digital Network (hdnweb.com), along with Aflac, announced the launch of the multimedia microsite, Recursos para Negocios, geared toward providing information and resources to Hispanic small business owners.

Univision Communications Inc. and Grupo Televisa, S.A.B. announced an agreement in which Televisa will make a substantial investment in Univision and the long-term Program License Agreement (PLA) between the two companies will be expanded and extended. As a result, Televisa and Univision will enhance their respective business potential and value creation opportunities.

ING sees a need and an opportunity among U.S. Hispanics, and the global financial services giant is pouring resources into it. ING U.S. CEO Rob Leary spoke with HispanicAd.com at the U.S. Hispanic Chamber convention in Dallas about the corporation’s efforts to improve its marketing and outreach to the Hispanic community.

Local advertising spending is holding up better in 2010 than previously expected, according to estimates from BIA/Kelsey. The firm, which initially predicted a nearly 1% drop in overall local ad spending this year, forecast growth of 2.1% to $133.3 billion by year-end.

Next week is Advertising Week in New York, a week-long extravaganza that covers every aspect of the media, marketing and advertising worlds. In its program guide, the organizers say they put together a program to help us all “stay a step ahead of shifts and evolutions – before they become revolutions.” And yet this year, when the Census is expected to reveal a huge demographic shift from the graying and the browning of America, the Advertising community continues to just give lip service to what is no doubt a multicultural revolution upon us. By Chiqui Cartagena is the SVP of Multicultural Marketing at Story Worldwide.

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ANA (Association of National Advertisers), joined by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF), has filed a brief calling on the U.S. Supreme Court to review a case involving restrictions on alcohol beverage advertising in university publications. These sweeping restrictions are almost certain to violate the First Amendment.