Business

So maybe some of you heard that Ali- the latest Bachelorette on ABC’s reality show about finding your mate on television chose “Roberto” from the crowd of men vying for her heart? I’m not a viewer, but the headline due to his name did catch my eye on the Aug 6th People magazine cover which I just got to read this week!! So I read further and it turns out that not only is he Hispanic and bilingual- but that the Bachelorette herself learned some Spanish in order to ask Roberto if he would accept her final rose (the prelude to an engagement.) When asked about this moment in People Ali responded, “I wanted it to be special.” By Christine Clavijo-Kish – Senior Vice President, Multicultural Markets at PR Newswire

CLICK above on El Blog

IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the “Best Global Brands.” Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.

Ranking Available Here

Iconic retailer IKEA is launching a new brand platform and marketing campaign by new ad agency of record Ogilvy & Mather, built around positioning IKEA as The Life Improvement Store and leveraging the brand’s core vision and mission of creating a better everyday life for the many people. The campaign will also run concurrently in Spanish language TV and digital media through an integrated Hispanic effort developed by IKEA’s Hispanic agency of record S,C,P,F in partnership with Ogilvy.

Last month, BK’s then-owner announced it was consolidating its advertising campaigns effectively ending campaigns tailored specifically for Hispanics. Instead, they said, they would create advertising for all adults, regardless of their ethnicity. By: Jose Cancela

To recognize the contributions and culture of Hispanics in the U.S., the period from September 15 – October 15 is designated as Hispanic Heritage Month. In advance of this celebration, The Nielsen Company has prepared a snapshot of the key media usage trends for this demographic segment based on surveys with thousands of Hispanic respondents around the country and in Puerto Rico. DOWNLOAD REPORT HERE.

The week 8/30/10 to 9/5/10, marks the first time in Univision Network’s history that it was #1 in prime time, for an entire week, among Adults 18-49. Moreover, this was the 14th time Univision was #1 in the network’s history, for an entire week, among Adults 18-34. Univision was the #1 broadcast network among Adults 18-49, Adults 18-34 and Kids 2-11.

Is it a cause for celebration?

To read more CLICK above on El Blog.

Through the second half of 2010, the pace of recovery is split between lagging developed economies that are mired in an economic malaise and developing economies primarily located in the East that exhibit strong levels of consumer spending. The number one consumer concern continues to be those tied to economic conditions, most specifically, the labor markets. These concerns are negatively impacting shopper trips and consequently consumer spending.

The U.S. advertising market is on the road to recovery, according to a new study from SNL Kagan. The total market is projected to rebound 2.8% to $210.5 billion in 2010, following two consecutive years of declines. SNL Kagan forecasts the market will continue to grow, reaching $214.3 billion in 2011 and $275.8 billion by 2019.

Workers who suffered a spell of unemployment during Great Recession are, on average, less satisfied with their new jobs than workers who didn’t. They are more likely to consider themselves over-qualified for their current position.

Harrenmedia, a digital marketing solutions company for the Latinamerican and U.S. Hispanic markets, announced its strategic Alliance with Vertical3Media, digital consulting company, characterized for offering its clients strategy and digital marketing services.