At a briefing on Capitol Hill yesterday, Senator Menendez released a comprehensive report that summarized the findings from a voluntary survey of the nation’s top corporations.
The survey revealed far lower representation among minorities and women on corporate boards and in senior leadership positions than their levels of representation in America’s population (34% minorities and 50% women).
Article from AdAge, July 26th: “Hispanic market hits the tipping point” No kidding, really? “Over 50 million Hispanics expected to report in the 2010 Census, “a sweet market for consumer goods and services,” “more vital to future growth in consumer spending than at any time in the past.” WOW. Joe Zubizarreta – Zubi Advertising
Available on HispanicCMO.com
Shoppers are putting down their pencils and turning to social networks and mobile phones this back-to-school shopping season, according to a new consumer survey by Deloitte. Additionally, shoppers plan to revisit some of the shopping destinations they put on hold during the recession.
Ad Age’s seventh annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age’s extensive ranking of Top U.S. Hispanic Media Agencies.
Available here for a limited time.
Each year a trillion dollars is spent on communicating to and persuading the human brain, yet few understand how the brain really works—what’s attractive to it, how it decides what it likes and doesn’t like, and how it chooses to buy or not buy the infinite variety of products and services presented to it every day. Neuromarketing research is revealing a myriad of fascinating insights that help improve the effectiveness of every aspect of clients’ brands, products, packaging, in-store marketing, advertising, and entertainment content.
While some of these may seem basic or obvious, savvy PR and marketing professionals would do well to remember and apply these tips the next time they send a release, regardless of the format.
Available on HispanicPRpro.com
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer confidence rose two points in the U.S. in Q2 to 87, where the world’s largest economy continued on course for a slow, but steady climb out of the recession. Consumer Confidence Index levels above and below a baseline of 100 indicate degrees of optimism and pessimism.
Global ad spend at rate-card values in the first quarter of 2010 increased 12.5 percent year-on-year totaling USD $110 billion, boosting the hopes of the global advertising industry.
