Business

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the

Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues – like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts – honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

By Chiqui Cartagena

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MagnaGlobal , a division of IPG’s Mediabrands, releases an updated US Media Advertising Revenue Forecast.

We expect media suppliers to generate $169.9 billion dollars of advertising revenues during 2010. On the back of continued improvements in the economy and the absence of a “double dip” return to recessionary conditions, MagnaGlobal forecasts that the US advertising economy will grow by 2.1% during 2010, excluding Political and Olympic advertising on TV. This is marginally higher than our prior forecast of 1.6% year-to-year growth.

Sí TV announced that Gilbert Dávila has joined the network’s board. The announcement was made by Michael Schwimmer, Sí TV’s chief executive officer.

The nation’s top retailers managed to hold on to their coveted spots, even with the troublesome economy, but a new group of companies are sneaking onto the playing field, according to an annual ranking of retailers by sales. The STORES Top 100 Retailers, featured in the July issue of STORES Magazine, are ranked by U.S. retail sales, rather than overall corporate revenues.

With the U.S. Hispanic population becoming a major consumer force, brand marketers’ need for comprehensive consumption and media measurement on this segment is essential. At a recent meeting of the Latinum Network, held at NBA headquarters in Manhattan, marketing executives from the nation’s most powerful brands called for stepped up action by the industry’s leading measurement and data companies.

Available on HispanicCMO.com

The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. And for some services, such as booking travel or buying concert tickets, the ability to do so online has made the process much easier and more efficient.

FUJIFILM North America Corporation has launched its first Hispanic marketing campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to the Hispanic consumer as part of an overall company initiative to be more relevant to this audience.

PR Newswire introduced its Hispanic MEDIAbase service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.

Available on HispanicPRpro.com

One of the main things I teach during my media training sessions is that there is only one time/instance when you let your guard down with the media and speak off the record: NEVER!

By J.M. de Jesús, MBA

Available on HispanicPRpro.com