Univision Communications Inc. announced that Peter Walker has been named to the newly created position of president of Univision Local Media, effective July 12, 2010. Univision also announced that Joanne Lynch, president of the Univision Television Station Group, will retire after nearly 20 years with the Company at the end of August.
Business
Valdes Fauli named US Managing Director at Jeffrey Group.
Mike Valdés-Fauli has been promoted to the newly-created post of U.S. Managing Director at The Jeffrey Group. He was also appointed to the agency’s Executive Management Committee, joining Founder and Chairman Jeffrey Sharlach, President Jorge Ortega and Chief Operating Officer Brian Burlingame.
Available on HispanicPRpro.com
NPD: Consumers Wary About the Economic Outlook
It appears that a thriftier consumer may be emerging from the Great Recession. According to a new report by The NPD Group, many consumers feel that their financial situation will not improve or will be worse over the next year.
Pinpointing BP’s Pitfalls: Eight Ways to Reconnect After a Disaster.
For the past two months, our eyes have been glued to news of the Gulf Coast oil spill. And with each barrel that gushes into the Gulf, our anxiety and frustration rises exponentially. Much of our ire is aimed squarely at BP. With each day that passes, the oil company is buried deeper in a disaster that will surely be difficult to overcome. And according to Maribeth Kuzmeski, what makes the situation worse is how BP has chosen to connect with the media and the public during these critical days—resorting to misleading information, poor communication, and neglect in order to dodge responsibility for the spill.
Available on HispanicPRpro.com
Secret to successful New Product Innovation: Keep the Boss Out of It.
Billions of dollars are spent on developing and launching new consumer packaged goods (CPG) products each year, and some companies see tremendous success while others – don’t. Why? One secret appears to lie in the degree of senior management involvement in the creative process, according to a first-of-its-kind study unveiled by The Nielsen Company at its Consumer 360 Conference, the global intersection of what consumers watch and buy.
Sarachek to depart Impremedia.
Liz Sarachek Blacker will be departing Impremedia in the next couple of months after a 2-year stint at the leading Hispanic focus newspaper and digital company.
MagnaGlobal Ad Forecast: gradual economic recovery leads to stronger growth expectations.
MAGNAGLOBAL, a division of IPG’s Mediabrands, has released an updated forecast for advertising around the world alongside a comprehensive model including data for more than 60 countries covering years between 2000 and 2015.
Strategy Vs. Tactics: An Issue of Compensation.
Does your agency focus its attention on tactics, rather than strategy?
Many people talk about the agency model being “broken,” and the primary reason is that most agencies are compensated by their clients based on tactics, not strategy. When you compensate your agency partners for the tactical side of the business (the media plans and the banners or websites they create) rather than the strategic side of the business, you get what you pay for.
AVAILABLE on HispanicCMO.com
Over a cafecito we pondered the theory of ‘The Illusion of Inclusion’.
Yesterday was one of those days when you had to pull out your notebook and jot down some interesting thoughts from a conversation. Having coffee with Liliana Gil – Cultural Intelligence | Managing Partner in Tribeca in New York City, she enlightened me with the concept of ‘The Illusion of Inclusion’.
The illusion of Inclusion is based on the concepts that companies are involved in Hispanic or Multicultural marketing the right way or not.
By Gene Bryan / HisanicAd.com. To read more CLICK above.
Consumer behavior expected to spur new business models in entertainment and media market.
With economic conditions remaining uncertain and advertising showing a modest return to stability, consumer behavior is expected to be the catalyst of entertainment and media (E&M) industry change over the next five years, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2010-2014 (Outlook).
CEOs confident in US economy for first time since 2Q07.
For the first time since the second quarter of 2007, a majority (51%) of CEOs of the nation’s leading private companies surveyed for PricewaterhouseCoopers’ Private Company Trendsetter Barometer were optimistic about the US economy’s prospects over the next 12 months (up six points from the previous quarter and up 32 points from the same quarter in 2009). Similarly, the number of CEOs expressing pessimism fell four points from the previous quarter to 11%, a 30-point drop from the same quarter in 2009.
