Business-to-consumer and business-to-business marketers seem to exist in separate universes, each with its own sales process, marketing tactics and even marketing software, publications and events.
But are they really that different? While selling to consumers differs in some key ways from selling to businesses, the differences are declining.
Datran Media released the results of its fourth annual 2010 Marketing Survey of online marketing professionals. This survey broadly measures the marketing and budgeting priorities of digital marketers over the next year. The primary focus of the survey is to uncover industry perceptions regarding distinct marketing channels and to identify key drivers of the online marketing industry.
The Nielsen Company is unveiling its new full scale 2010 “You Matter” advertising campaign this month. “You Matter” illustrates how ethnic communities are positively impacted by Nielsen’s ability to measure every day activities such as shopping and media consumption and drives home the importance of their participation in Nielsen studies.
Gustavo Arellano – “Ask a Mexican” Gustavo Arellano is a writer with OC Weekly, an alternative newspaper in Orange County, California, and a contributing editor to the Los Angeles Times. He is a familiar presence in Southern California radio as a frequent guest on liberal and conservative talk shows, where he discusses local and national issues. His !Ask a Mexican! Column won the 2006 Association of Alternative Newsweeklies award for the best column in a large circulation weekly. Gustavo is famous for “clearing up” stereotypes about Mexicans, so we took the opportunity to ask him a few questions we gathered from some of our friends. To listen to podcast CLICK on El Blog above.
Univision Interactive Media, Inc. announced it has partnered with impreMedia Digital, LLC to exchange content across their online and mobile networks in the U.S.
In our Industry, we have over the years been confronted with new market realities, changing business models and client expectations.
Now we are confronted with a diminishing role for US Hispanic focused ad agencies independents and multinationals alike, with losses to mainstream agencies that show a they have “some” type of US Hispanic Market capabilities. The losses are HUGE in dollars, credibility, sustainability and detrimental to our professionals. This has been going on for a long time now with no organized and/or strategic efforts to thwart the systematic “de-evolution” of our Industry.
Where are the War Parties and “los gritos de guerra”?
By Gene Bryan /CEO – HispanicAd.com
The ANA (Association of National Advertisers) and a broad coalition of advertising and media companies and associations have urged the Federal Communications Commission (FCC) to recognize and protect the key economic foundation that advertising provides to media and our nation’s citizens.
We at HispanicAd.com, HispanicCMO.com and ADnotas.com are in solidarity with the US Hispanic advertising executives in a time of reflection about the recent occurrences where we are losing valuable ground in our own Industry. An executive from the Richards Group posts on HispanicAd.com El Blog a warning to US Hispanic Ad Agencies about the Richards/Lerma win. We submit to our reader that they read our blog posts and articles to better understand the challenges in the future of our Industry and how they can help defend and contribute to the growth. Read El Blog – CLICK above.
Facing a bleak 2009, the top 500 advertisers sharpened their pencils and took bold steps to restructure advertising priorities and redistribute ad dollars to cash in on the powerful Hispanic market.
