Business

The Tomás Rivera Policy Institute released a study that examines the extent to which a potential shift to a green economy presents both challenges and opportunities for Latino and minority workers primarily within the City of Los Angeles. The report, entitled The Impact of “Going Green” on the Latino Community, examines the link between environmental conservation and “green” jobs, an emerging new sector of the U.S. economy that has the potential of providing new economic opportunities for Latino communities. DOWNLOAD REPORT HERE.

Chief procurement officers (CPOs) are under pressure to reduce costs—but the current economic climate also presents an opportunity to position the purchasing function as a strategic partner for the business in the post-crisis environment. Accenture outlines a road map that will allow CPOs to meet short-term savings goals and transform the purchasing function to enable high performance. Available at HispanicCMO.com.

Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released by Kantar Media. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their January-September performance.

The State of the News Media 2010 is the seventh edition of our annual report on the health and status of American journalism.

The reports goals are to take stock of the revolution occurring in how Americans get information and provide a resource for citizens, journalists and researchers to make their own assessments. To do so we gather in one place as much data as possible about all the major sectors of journalism, identify trends across media, mark key findings, delve deep into each sector and note areas for further inquiry. DOWNLOAD REPORT HERE.

Spending on Spanish Language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released today by The Nielsen Company. The declines are consistent with the trend in overall advertising, although the drops aren’t as deep. Last month, Nielsen reported that ad spending fell nine percent in 2009, despite significant increases in Cable TV.

No racial or ethnic group has been immune to the effects of the U.S. recession, but a new Population Bulletin by the Population Reference Bureau shows that Latino men may be feeling those effects more than other demographic groups.

With new shopping behavior data and demographic trends indicating that an enduring shift has taken place as a result of the recent economic downturn, retailers and suppliers will need to adapt to consumers’ new shopping behaviors to succeed in today’s evolved marketplace and during the post-recession recovery, according to a new report from PricewaterhouseCoopers LLP (PwC) and Retail Forward, a Kantar Retail company, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?. DOWNLOAD REPORT HERE.

Following a detailed analysis of the world’s shifting trends and dynamics, Manpower Inc. has identified the following megatrends as critical to navigating the changing world of work. DOWNLOAD REPORT HERE.

Those who’ve seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post … for support rather than for its intended purpose … illumination.

Grupo Prisa and Liberty Acquisition Holdings Corp. announced a combination of the two companies and a rights issue reserved for current Prisa shareholders by Grupo Prisa, resulting in a cash infusion of up to $900 million in Prisa.

Lexus presents the Lexus Listening Lounge, an invitation only event where Lexus celebrates the creative and entrepreneurial spirit of South Florida’s vibrant Hispanic community. This one-night affair, will take place at the Awarehouse, located in Miami’s design district. As part of the event, Lexus will honor the Immigrant Archive Project (IAP) with “El Premio En Busca de la Perfección” (The Pursuit of Perfection Award) for the organization’s commitment to documenting and preserving those stories of character, conviction, and success that embody the collective legacy of the US Hispanic community.