Business

Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable. And PR people strive to polish and perfect the official company record. Simplicity and clarity are common aspirations throughout.

Yet if it’s so important to market and communicate effectively to the outside, why do companies so often neglect and disrespect the inside?

John A. de Armas announced that he will be leaving his post of VP of WorldDirect for DIRECTV, Inc. In this role at DIRECTV, de Armas was responsible for the management of US Hispanic and the foreign-language services available on DIRECTV including programming acquisition to marketing.

Expectations for M&A activity and key trends affecting media, marketing services and information businesses. DOWNLOAD REPORT HERE.

Over the past year, our AnxietyIndex.com site has tracked nearly 400 brand responses to consumers’ recession-related anxiety in 27 markets. At the same time, our seven-year-old proprietary AnxietyIndex has quantitatively measured the levels and drivers of consumer anxiety in 13 markets. DOWNLOAD REPORT HERE.

U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.

Univision Interactive Media, Inc. announced plans to launch a new online and mobile “Novelas y Series” (Novelas and Series) channel later this year on Univision.com. This launch follows the website’s successful originally produced webnovela, “Vidas Cruzadas” (Crossed Lives).