Business

Those of you who are familiar with my rants will recall a similar post last year. But seriously folks, something is very wrong with the white female-dominated New York-based Women in Communications (www.nywici.org).

For the second year in a row, Women in Communications has no Latina honorees in its annual Matrix Awards. Supposedly, the Matrix Awards honor women who have achieved success in the world of communications. I guess Women in Communications thinks wise Latinas like Telemundo’s Jackie Hernandez and El Diario La Prensa’s Rossana Rosado are a bunch of losers. Or what about actress Zoe Saldana, who had a phenomenal year on the big screen? A year after Sonia Sotomayor’s historic appointment I’m starting to get the sense that Women in Communications is run by a bunch of tapadas. To read El Blog CLICK above.

The current edition of LatinCast, we’ll be exploring the hot, trend setting consumer segment marketer call “urban youth”. To get the inside scoop of what makes this group tick, we went to Kevin Walker and Philip Moore, managing partner and creative director of Culture Lab, agency specializing in the Urban Youth segment. They believe, and have consistently proven, that as an agency you need to be in touch with and ahead of trends that shape the consumer marketplace. To hear podcast CLICK above.

General Mills discussed plans to drive continued sales and earnings growth over the next five years. General Mills outlined several strategies to fuel sales growth, including a focus on growing consumer segments such as baby boomers, Hispanics, millennial families, and the rising middle class in emerging markets around the world. DOWNLOAD PRESENTATION HERE.

The main unit of currency for online advertising is data. Players in today’s shifting ad landscape increasingly recognize that audience data fuels online advertising more than ad impressions alone, particular contexts or sites where the audience is found—or even various types of ad targeting that depend on the data.

But for marketers to make the most of that data requires an audience that understands the trade-off between better-targeted advertising and access to the ad-supported online content they have come to expect.

According to TelecomPaper, Mexican media group Televisa has requested the antitrust agency CFC’s approval to acquire a stake in the local unit of mobile operator NII Holdings.

According to a new survey by the ANA (Association of National Advertisers), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past eighteen months. Download report here.

The new limited edition gourmet coffee “Yaucono Selecto” packaging design was inspired by the natural beauty of Puerto Rico as rendered by renowned Puerto Rican artist Jorge Zeno in his painting “El Yunque”. This magnificent work of art portrays the greatness of our island, our coffee-growing heritage, and our respect toward Mother Nature for giving us the best quality coffee beans in the world.

Gisela Girard is President and COO of Creative Civilization – An Aguilar/Girard Agency, which she founded along with her partner and husband, Al Aguilar in 1999. Besides leading her agency to a successful position as both a general market and Hispanic market agency, Gisela serves as chairman of the Association of Hispanic Advertising Agencies (AHAA) – She joins us today to talk a little bit about the climate in the Industry today and what to expect this year. To listen to podcast CLICK above on El Blog.