Against a backdrop of economic volatility, the vast majority of young professional women believe they will have rewarding careers balanced with fulfilling personal lives, according to research released by Accenture.
Business
Media Math Calculator for your team.
This new CAB tool will aid in your planning process – helping you navigate through media math. Download here.
Ad Forecast 2010: Q1 2010 is last quarter of suppliers’ decline.
With continued improvements in expectations on economic recovery, MAGNA forecasts that the first quarter of 2010 will represent the last quarter of decline for the US advertising economy during this recession. Charts and projections available here.
Nearly all islanders buying Made in Puerto Rico products.
Virtually all consumers purchase locally grown and/or manufactured Puerto Rican products, according to the latest CARIBBEAN BUSINESS/WOSO Radio/Gaither International weekly poll. A resounding 95% of those polled said they do so regularly, indicating untapped potential in the market for local products.
Heineken con limon.
Fomento Economico Mexicano, S.A.B. de C.V. announced that its Board of Directors has unanimously approved a definitive agreement under which FEMSA will exchange its FEMSA Cerveza business unit for a 20% economic interest in Heineken.
Skarzynski – CEO of Arbitron resigns.
The Board of Directors of Arbitron, Inc. announced that Michael P. Skarzynski has resigned as President and Chief Executive Officer, and as a member of the Company’s Board of Directors. Also effective immediately, William T. Kerr, a member of the Company’s Board of Directors, will become Arbitron’s President and Chief Executive Officer. In a statement released Monday night, Rep. Edolphus Towns (D-NY), chairman of the House Committee on Oversight and Government Reform, said he received information saying Skarzynski “may have provided false testimony” at a December 2, 2009 committee hearing on the PPM and minority radio.
Beware The Bottom-Feeders: When procurement turns thinkers into executors.
It doesn’t take many creatives to argue the short-sightedness of allowing marketer procurement departments to drive down, or discount, the value of developing big brand-building ideas. After all, what are ideas except the cultural currency that ultimately differentiates one brand from another for a marketer? The problem is, we’re not the ones sitting down with these folk to remind them that ultimately, we agency folk are not only “agents” – but we are all of us fundamentally in the IDEA business.
