Business

Retail e-commerce has outperformed brick-and-mortar retail during the recession, helped by its reputation for convenience and cost savings.

The portability of content from device to device represents the future of media consumption. But the device market is constantly shifting, due to changing consumer preferences and an evolving electronics landscape. Device manufacturers, marketers and publishers alike are challenged to make content available where, when and how their end users want to consume it—and that is anywhere, anytime and on any device.

EcoNet Ventures LLC announced the launch of Latinum Network, a business network devoted exclusively to helping corporations penetrate the estimated $850 billion U.S. Hispanic market. More than 20 major brands have already signed with Latinum Network including Clorox, H&R Block, Kraft Foods, Mazola, McDonald’s, Nestle, Sara Lee Corporation, 7-Eleven, Splenda and Subway.

The Chief Marketing Officer (CMO) Council announced the formation of the Market Sense-Ability Center to provide new advocacy, thought leadership, benchmarking services and best practices on how to advance market-centric thinking as an integral part of a company’s organizational DNA.

Adam R Jacobson has restarted JakeAdamsDotNet — a Miami Beach-based freelance consultancy designed to provide top-quality editorial services and in-depth industry analysis to news organizations and businesses unable to fulfill such needs in-house.
Most recently, Jacobson served as the senior editor at Hispanic Market Weekly. In the role, he directed the successful launch of the CMOEssentials platform, designed to assist marketers seeking entry into the U.S. Hispanic consumer space. Jacobson also served as the lead editor and content director for HispanicSportsBusiness; lead analyst and reporter for Industry Snapshots; content manager for the Latin Charts & Ratings platform and as a contributing reporter to the weekly HMW newsletter.

We’ve just uploaded podcasts of workshops presented at the recent AHAA conference. The conference topics, content and speakers were powerful and thought-provoking, and now …you can hear them again and again. Whether you attended the conference or just want to find out what you missed, we’ve made it easy.

There’s no doubt, as was pointed out in a recent analysis of Hispanic news stories, that a Puerto Rican was the Hispanic highlight of 2009–Sonia Sotomayor. But if we can point to one Latin nationality that has been making their presence very well known in American culture, it has to be our Dominican brethren.

Sure we’ve had a Dominican make a huge splash in the world of fashion (De Le Renta for those of you who are dominicano-challenged) and Dominican power has certainly been felt on American baseball diamonds. But 2009 has shown us how far Dominicans have established themselves on the American cultural and entertainment scene–music, film, TV.

Published by Manny Gonzalez. To read El Blog CLICK above.

A North American snapshot of Nielsen’s Global Economic Current finds the U.S. and Canada with improving consumer confidence, but still hampered by timid spending. Download report HERE.

In order to make Facebook as open and connected as possible for everyone, one of our goals is to understand how different populations of users join and use the service. With that objective in mind, the Facebook Data team recently sought to answer the question, “How diverse are the ethnic backgrounds of the people using Facebook?”