Business

Tapping expert knowledge across the media, consumer goods, advertising, telecom, entertainment, online and sports sectors, over the next few days, Nielsen offers a four-part series on what’s likely in store for 2010. Access to the entire series available here.

The Hispanic Association for Corporate Responsibility (HACR) released the finding of its 2009 HACR Corporate Inclusion Index (CII) survey. Download report here.

The 15th Annual Top 10 PR Blunders List, compiled by San Francisco’s Fineman PR, features a photo op flop near Ground Zero, a six-year old treated badly, bankers gone wild, social media fiascos, and airline baggage nightmares.

Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, “Musts of Marketing for the Next 100 years,” highlighting the ANA’s Marketers’ Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.

The purpose: To ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society. Available at HispanicCMO.com

The Nielsen Company released a year-end look at the most popular trends among Americans during 2009.

It’s that time of year again—the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.

Like last year, I have seven predictions I’d like to share with our readers, many of which will get underway in 2010 but gather momentum and take on greater importance in subsequent years.

By Geoff Ramsey—CEO, Co-Founder. Available at HispanicCMO.com

ING announced that it has added staff to further the company’s enterprise-wide multicultural sales efforts, particularly in its retirement services business. This multicultural sales team provides marketing and sales assistance, in-language and in-culture financial education programs, training, and other customized support to distribution partners, plan sponsors and ING’s regional sales organizations.

According to Nielsen, spending on advertising fell 11.5 percent in the first three quarters of 2009, compared to the same time period in 2008. Preliminary figures show that expenditures fell $10.9 billion to a total spend of $83.4 billion in the first nine months of the year.

e5 Global Media LLC, a new company formed jointly by Pluribus Capital Management, a media private equity partnership, and Guggenheim Partners announced that it has signed a definitive agreement to acquire eight brands from The Nielsen Company.

Univision Communications Inc. announced the introduction of the Univision MasterCard Gift Card (Tarjeta de Regalo Univision MasterCard) issued by The Bancorp Bank.

Fewer than 9 percent of U.S. consumers recently surveyed by strategic brand and marketing consultancy Prophet believe companies have strong reputations, but those in the consumer packaged goods sectors all managed to earn the highest marks. Download study here.

Executives worldwide are struggling with the challenges of integration and collaboration across complex networks of business partners and customers in a more interdependent business world, according to a new study released by the Business Performance Management (BPM) Forum and the Chief Marketing Officer (CMO) Council. The study finds that 21st Century business models have become increasingly dependent on partner networks to shape customer experiences, drive innovation processes and deliver products and services to global markets. Information systems and cross-company business processes, however, are strained to keep pace.