Business
Health-Conscious Audiences struggle with Connecting Pharma Messaging Across Channels [REPORT]
MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all other channels as the most trusted source of health information, regardless of respondents’ age. The study found ads showed in an HCP office earned up to +16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.
ON THE FUTURE OF ADVERTISING – The sea changes that are upending advertising
Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses.
Sonoro unveils New Leadership Team
Sonoro announced its new leadership team, naming Camila Victoriano, Cesar Martinez, and Sergio Gonzalez Rothlin as the company's new Chief Content Officer, Chief Commercial Officer, and Chief Growth Officer, respectively.
U.S. Beverage Signs Partnership with Cervecería La Tropical
US Beverage, LLC, (USB) announced that it has signed an agreement with Cervecería La Tropical, Cuba's Oldest Brewery, remixed in Miami since 2021.
Best States for Minority Entrepreneurs
A new study from Lendio ranks the top 20 states for minority entrepreneurs. To produce the rankings, Lendio evaluated eight critical metrics including small business loan accessibility, entrepreneurship rates, job growth, and income equality.
2024 retail industry outlook [REPORT]
As retailers look to woo price-sensitive consumers in 2024, loyalty will have to be earned. To make that happen, trust will need to be the cornerstone of their profitability playbook.
The Future 100 Report: Key Takeaways
VML's The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. These predictions range from typical marketing fare (such as how retail will evolve to current gen Z buying trends) to the unusual and fantastical (AI children and virtual families becoming common, as the report stated that virtual children "could be commonplace by 2070."). Luxury experiences, whether travel or fashion, appear often — alongside wellness and health trends (such as "analog travel" and prioritizing rest, renewal, and relaxation), illustrating an emphasis on the desire for experience (which comes as no surprise, post-COVID-19).
Corona Tools chooses Refuel Agency to Drive Brand Awareness
Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing and brand awareness.
Mecenas taps Polsky as EVP Revenue & Brand Strategy for COCINA
COCINA’s parent company MECENAS, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth
The Board of Directors of Spanish Broadcasting System (SBS) Vote for Raúl Alarcón to Assume the Title and Responsibilities of President of the Corporation
In the recent departure of Albert Rodriguez - President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System.
Don’t Underestimate the CMO-CFO Relationship
There is a tremendous amount of emphasis on the relationships between CEOs and CMOs. However, what is often overlooked is the relationship between the CMO and CFO, who by nature, work closely together due to the changing nature of budgets and allocations for various projects and investments (such as on tech uses).
WPP Merger Reflects Larger Trends Gripping the Ad Industry
When WPP announced in October that it would merge two of its largest agencies, Wunderman Thompson and VMLY&R, to create VML, the move put a much brighter spotlight on the consolidation that's been sweeping through the ad industry.
With No Sign of Recession, NRF Economist Says Labor Market and Interest Rates Will Play Major Roles in 2024
After a better-than-expected performance in 2023, what happens with the economy in 2024 could depend largely on the labor market and what the Federal Reserve does with interest rates, National Retail Federation Chief Economist Jack Kleinhenz said.
The Latest Trends in Hiring
Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs. The new year brings a hiring wave, as 57 percent of respondents to Robert Half's "State of U.S. Hiring Survey" stated that they plan to hire for permanent positions in the first half of 2024. Many companies are also resuming projects they previously paused.
The Ins and Outs Of Election 2024 Audience Targeting
Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020.
Beverage Marketer Oscar Martinez Joins The Ant Society
Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant.
Maldonado and Imada Recognized in NYC
City & State Magazine/New York, the magazine – and- online multimedia news organization that covers government, policy, politics, personalities and media, is recognizing Louis Maldonado, partner at d expósito & Partners, as part of the publisher’s consistent Fifty Over 50 Icon Awards: The Age Disruptors, taking place this Monday, January 29th.
Agency Searches and Reviews: What Type of Consultant Is Right for You?
As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of important, high-stakes agency reviews or searches, we are outlining the differences.
One astronaut and two in advertising appear in book about Cuban women
Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut.
The Chronicle of Higher Education Announces Two Diversity in Media Scholarships for College Students
The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship.
