Business
Hispanic Consumer Confidence Rises as Inflation Eases
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Canela Media appoints Peter Gonzalez as Chief Technology Officer
Gonzalez will be responsible for leading Canela Media's technology initiatives, including the development and execution of the company's technical strategies. He will work closely with the executive team to enhance Canela Media's digital infrastructure, optimize operational efficiencies, and advance the company's position as a leader in digital media.
75% of U.S. Consumers Mistrust Companies’ DEI Commitments
NPower's Command Shift Coalition unveiled new data about consumer attitudes towards US companies and their Diversity, Equity and Inclusion (DEI) efforts.
As Actors’ Strike Holds Up Hollywood, Adland Productions Go Ahead
In Hollywood, it seems that the old entertainers’ adage ‘the show must go on’ has fallen out of favor. According to advertising industry bodies the 4A’s and the Association of Independent Commercial Producers (AICP), commercial contracts will not be affected and brands can continue to work with SAG-AFTRA members.
Retail reset: A new playbook for retail leaders
It now sounds like a cliché, but that doesn’t make it any less true: the retail sector has experienced as much disruption in the past five years as it has in the previous 25. Consider this: perhaps never before in the history of the industry has every single one of retail’s primary stakeholder groups—customers, suppliers, employees, and investors—dramatically changed their behavior and expectations, all at the same time.
Conditions are ‘Still Moving in the Right Direction’ Even With Slower Growth Expected
Consumer spending – which makes up 70% of GDP – increased at an annual rate of 4.2% in the first quarter, which was four times the 1% growth in the fourth quarter of 2022 and the fastest growth since mid-2021 despite strong headwinds from interest rates and inflation.
Is this really the 3rd age of effectiveness?
I have just watched The 3rd Age of Effectiveness presentations. Kudos to Les Binet, Dr Grace Kite, and Tom Roach for their compelling, empirically-based presentations and the IPA for making those presentations available to those of us not at Cannes. By Nigel Hollis
Mexican consumers seek value and convenience—and find it online
Consumers in Mexico are feeling slightly more optimistic about both their country’s economy and their own ability to meet financial commitments in the coming year—but that doesn’t mean they’ve stopped looking for ways to spend less. In fact, their persistent quest for value is the main reason many of them continue to shop online: e-commerce still has a larger market share than it had before the COVID-19 pandemic. These are among the findings of a ConsumerWise survey conducted in early 2023 among more than 1,000 Mexican consumers across income groups. The following five charts show highlights from the survey.
Cesar Conde upped at NBC Universal and now will once gain oversee Telemundo.
NBC Universal has added more responsibilities to Cesar Conde now chairman of the NBC News Group. He will add oversight of Telemundo as well as NBC Universal Local TV.
What New Social Media Laws Mean for Brands
Federal and state laws regulating social media for teens and children could have repercussions for advertisers
The Increasing Importance of the In-house Agency
As brands face a shaky economy and an accelerating rate of disruption from new technology, the need for in-house solutions grows more immediate
If Managing Your Vendor’s Risk Isn’t a Top Priority, It Should Be
Gordon Moore, the co-founder of Intel, died this year. He was 94. In 1965, he predicted that the number of transistors that could be placed on a silicon chip would double at regular intervals for the foreseeable future, thus increasing the data-processing power of computers exponentially. He predicted computers would be more expensive to build but cheaper to buy for consumers since so many would be sold. And the result of all that computing power today seems to indicate that Moore's Law can now be applied to privacy regulation, given the number of states passing laws to protect consumer privacy, children's online privacy, and now all manner of health-related data.
The New ROI: Defy Uncertainty by Boosting Return on Innovation
Firing up new engines of growth is never easy. The best time to do it might be when times are tough.
Garcia named President & GM of Univision Miami
Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.
2022 LDC U.S. Latino GDP Report [REPORT]
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the U.S. Latino GDP would be the fifth largest GDP in the world, larger than the GDP's of the United Kingdom, India or France.
Entravision Appoints Michael Christenson as Chief Executive Officer
Entravision announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023.
Global Ad Market Keeps Growing due to counter-cyclical vertical and retail media
The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn).
Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.
Show Me The Money: Radio’s Reach Vs. Revenue
If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice President of Media Integration at Zubi Advertising, the panel provided valuable insights on ad spending, audience reach, the role of influencers, and the need for creativity in the industry.
2023 Global Mid-Year Forecast [REPORT]
Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic. As we look ahead to the rest of the year, we should expect a return to some kind of normalcy in terms of advertising revenue growth.
