Business
The Return of the Store, Coming in 2023
This will be the year that brick-and-mortar stores make a real comeback in the retail landscape. Shopping is changing and stores are an integral part of the new dynamic.
A New CFO–CMO Collaboration Paradigm [REPORT]
The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business.
Improving Relations with Local Partners
As the pandemic has changed consumer spending habits and sparked an increase in local investment, brands are finding success through geotargeting to cater to regional markets. But a new study shows that despite this progress, many big-name companies still need to empower their smaller partners with knowledge about how to maximize online marketing performance.
Latino-Owned Businesses Outpaced Revenue and Growth Rates of White-Owned Businesses and American Businesses in 2022
The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released the annual State of Latino Entrepreneurship (SOLE) research report, highlighting the latest trends in Latino entrepreneurship in the U.S. According to the report, U.S. Latinos continue to strengthen the American economy by creating employer businesses at a faster rate than white-owned businesses and have outpaced the revenue and job creation rates of white-owned businesses and American businesses at large. The findings will be presented today at the annual SOLE Summit at Stanford GSB.
Eugenio Derbez named Boost Mobile’s Advisor for the Latino Community
Boost Mobile and Eugenio Derbez, one of Mexico’s top actors, producers and directors - best known for hits such as Instructions Not Included, Acapulco and Oscar-award winning CODA - are announcing his newest role as advisor for Boost Mobile’s Latino programs.
DEIB Day: A Global Day of Learning Event February 22 for FREE
As a past attendee of an ANA Global Day of Learning event, you know the value of hearing the latest strategies in marketing’s hottest topics. That’s why we want to make sure you don’t miss out on our next Global Day of Learning event, focused on Diversity, Equity, Inclusion, and Belonging, next Wednesday, February 22.
Marta Gerdes passes ……
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry.
53 % of Companies Removed College Degree Requirements For Jobs in Past Year
Intelligent.com has published a recent survey report that examines the continued practice of eliminating degree requirements on job postings and the rationale behind it. The report also explores the value of experience versus education when evaluating candidates. Researchers collected feedback from 1,000 hiring managers across the United States.
The 2030 Forecast [REPORT]
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast into a fool’s errand.
U.S. Recession Unlikely and Expects Slight Growth in 2023
A recession is unlikely and the economy is expected to see slight growth in 2023 as consumers continue to cope with inflation and high interest rates, National Retail Federation Chief Economist Jack Kleinhenzy.
More Adults Earning College Degrees
Lumina Foundation released an updated A Stronger Nation, the foundation's online tool for tracking the share of working-age adults with degrees or other credentials of value. The national post-high school education rate among adults 25 to 64 years old reached 53.7 percent in 2021, an increase of nearly 2 percentage points since 2019 when the percentage was 51.9.
Training NextGen BIPOC Youth for STEAM Careers Can Close the Wealth Gap [PODCAST]
On this episode of The New Mainstream podcast, Dr. Hassan Brown, founder of Career Catalyst, talks about his journey into ed tech and the importance of training the next generation of BIPOC youth for STEAM careers.
Hispanics’ Consumer confidence is slightly stronger in 2023
Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3.
Reckitt CMO says virtual studio models are key to ad sustainability
Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, sustainability and corporate affairs officer in April last year. Since then, he has implemented a number of new processes to accelerate the performance of the hygiene and health giant’s brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.
Seven Reasons Why The Hispanic Segment Can Beat The Recession
As a new year starts, we return to our work routine, facing the prospect of a recession. Some believe it will be a mild one, while others are more pessimistic. Nonetheless, most experts believe the country will face an economic slowdown, and consequently, brands may reassess their marketing investments as they will act more cautiously on where to invest their resources in 2023. By Isaac Mizrah - CEO of Alma Agency
2023 Media and Entertainment Industry outlook [REPORT]
Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these sectors and pull their entire industries forward.
2022 Holiday Sales Grew 5.3% to $936.3 Billion
Retail sales during 2022’s November-December holiday season grew 5.3% over 2021 to $936.3 billion, falling short of the National Retail Federation’s forecast amid continuing inflation and high interest rates, NRF said today. While holiday growth was less than expected, sales for the year grew 7% over 2021 to $4.9 trillion, meeting NRF’s forecast of between 6% and 8% growth for the year.
What Happens When Your Career Becomes Your Whole Identity
Many people with high-pressure jobs find themselves unhappy with their careers, despite working hard their whole lives to get to their current position. Hating your job is one thing – but what happens if you identify so closely with your work that hating your job...
FTC Proposes Rule to Ban Noncompete Clauses, Which Hurt Workers and Harm Competition
The Federal Trade Commission proposed a new rule that would ban employers from imposing noncompetes on their workers, a widespread and often exploitative practice that suppresses wages, hampers innovation, and blocks entrepreneurs from starting new businesses. By stopping this practice, the agency estimates that the new proposed rule could increase wages by nearly $300 billion per year and expand career opportunities for about 30 million Americans.
U.S. Discretionary Retail Spending Fell By 2% in 2022
Total unit sales of U.S. discretionary general merchandise in 2022 were 7% lower than the prior year, and sales revenue fell 2%, according to The NPD Group.
