Business
Navigating the Intersectionality of Organizational Culture and Change Management [PODCAST]
In this episode of The New Mainstream podcast, Alissa Lieppman, Vice President, Head of Culture & Business Operations for NFL Media at the National Football League (NFL), shares insights on how the league effectively navigated the challenges of an office relocation while also emphasizing the importance of culture on change management.
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Reaching The Moveable Middle [REPORT]
The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult.
Majority of White-Collar Workers Don’t Feel Generative AI Is Immediate Threat to Their Jobs; Want to Be Upskilled
U.S. white collar professionals do not see emerging tech like generative AI as an immediate threat to their jobs but also desire more opportunities to upskill in AI—including generative AI—from their current employers, according to a recent survey conducted by KPMG LLP, the U.S. audit, tax, and advisory firm.
What is social media?
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.
2023 telecom industry outlook [REPORT]
In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability.
Agencies: Catching Up On Key Industry Financial Trends
The advertising agency business has often been under-estimated, including by many of its practitioners.
Latest 2023 dentsu ad spend re-forecast shows: Digital reaches maturity in the marketing mix [REPORT]
Advertising investment is forecast to grow by 3.3% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report. Overall, an anticipated US$727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.
What Do CFOs Want from CMOs?
There's a growing urgency for marketing leaders to learn how to speak the language of finance
Staying ahead: How the best CEOs continually improve performance
Like everything about the CEO role, the dynamics at play are as much about the institution as they are about you.
Ready for Launch: How Gen AI Is Already Transforming Marketing
For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks.
Jesus Lara To Lead Radio and TV at TelevisaUnivision
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.
Republica Havas Hits New Record with 23 Telly Awards
Republica Havas Group, a communications company that includes Republica Havas Creative, Republica Havas Media and Republica Havas Health, is the recipient of 23 Telly Awards – the agency’s biggest win to date of this prestigious annual recognition.
‘Media Reimagined’ [REPORT]
Deloitte Digital has unveiled its pioneering "Media Reimagined" report, a captivating exploration into the vital role of equity in the media and entertainment (M&E) industry. Comprised of three thought-provoking sections, the report delves into the business imperative of equity, examines the current state of inclusivity and representation among M&E consumers and workforce, and offers actionable steps for creative industry leaders to foster equity throughout their organization's ecosystem.
Will Brands Abandon DEI When the Going Gets Tough?
While some brands earn good grades on diversity, equity, and inclusion, many companies lack a long-term commitment
Six secrets of unleashing the power of retail media
The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights.1 Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are spoiled for choice across the RMN landscape, and the number of RMNs is growing by the day. The question is which RMNs will raise the bar to meet the needs of the sophisticated modern marketer.
César Conde receives FACE Excellence Award, highest Cuban-American recognition
César Conde, Chairman of NBC Universal News Group, was honored here today by Facts About Cuban Exiles (FACE) which recognizes the most accomplished individuals in the U.S. Cuban American community. The event took place at the Coral Gables Country Club near Miami.
Thinking beyond markdowns to tackle retail’s inventory glut
Over the past 18 months, retail supply chains have experienced unprecedented demand and supply shifts. Pandemic-related disruptions from the end of 2021 to the start of 2022 led to goods arriving late—or, in some cases, after the season. As retailers sought to overbuy inventory to mitigate potential shortages, softening demand and a sudden shift in consumer spending in the middle of last year left them with an inventory glut needing to be marked down or warehoused.
66% of Marketers lack confidence in their ability to achieve revenues goals
The CMO Council announced a new research report, “Outsmart Adversity: How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth.” The report finds that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty. Nearly 8 in 10 express concerns around lack of investment or budget cuts. Challenges with executing data-driven marketing strategies contribute to this lack of confidence.
The New ROI: Defy Uncertainty by Boosting Return on Innovation
Hard times are fertile ground for growth and innovation. Time and again, the companies that accelerated fastest out of a downturn were the ones that seized the opportunities that downturn created.
