Business

Flock announced its partnership with Univision Interactive Media, Inc.

The new rules remove legal barriers that previously forced advertisers and other promoters to void sales promotions in Puerto Rico and to limit participation in many product and service sweepstakes to only residents of the 50 United States and the District of Columbia.

More than half (57 percent) of chief financial officers expect improved business conditions in 2010 although they are concerned about the shape of economic recovery, according to a poll conducted at Deloitte’s “CFO Vision 2009: Standing Tall in Challenging Times” conference in September.

Nearly three-quarters of companies have guidelines to measure the success of their marketing programs, and for one-half such measurements are a requirement for obtaining marketing funding, according to the King Fish Media “2009 Survey on Marketing, Media and Measurement,” conducted in partnership with HubSpot, Junta42 and the Upshot Institute.

New information about weak first half causes ZenithOptimedia to downgrade its global ad growth forecast for 2009 to -9.9%. But the second half is developing in line with predictions, demonstrating clear improvement in the rate of decline. Developing markets to grow a healthy 7.8% in 2010 and 9.8% in 2011. But structural economic problems will drag developed markets down 2.9% in 2010, before modest 1.5% recovery in 2011. Internet advertising to grow 9% this year, and reach 14.9% share of global ad expenditure by 2011. Newspaper and magazine ad expenditure will shrink every year over our forecast period, falling to 25% and 28% below their respective 2007 peaks by 2011.

Grupo Prisa from Spain is ready to announce the purchase of a large stake in the Hispanic focused television network V-me.

Latincast a part of Dallas based Dieste & Partners interviewed the honorees of the 2009 ADCOLOR Awards during the 11th ANA Multicultural Marketing & Diversity Conference in Phoenix. To listen to Monica Gadsby podcast available here.

The first half of 2009 has drops in ad spending across all media—even online—but advertisers are more optimistic about the latter part of the year, according to JPMorgan.

Advertising agencies look for the sweet spot between their brand strategy and their consumer needs. But for Hispanic Agencies it’s hard to find the spot when they need to connect the brand strategy with a consumer that hasn’t been taken into consideration when the brand strategy was developed.

Up to now, our role as Hispanic agencies has mainly been to identify our consumer based on cultural insights, and then magnify these cultural traces under the light of the brand strategy. Sometimes, in order to find this connection, we stretched the cultural insight and/or the brand strategy too far, resulting in an artificial and irrelevant communication strategy. Available on HispanicCMO.com

White, Asian and Hispanic managers tend to hire more whites and fewer blacks than black managers do, according to a new study out of the University of Miami School of Business Administration.

Terra united guests and industry experts on October 13th, at Orbita US 2009. Hosted at the remarkable New Museum in New York, the event includes special appearances from three-time Oscar winning director Oliver Stone; Media Economist Jack Myers; actor Mario Lopez; Olympic Medalist Dara Torres, and legendary basketball player Earl Monroe.

Chairman and CEO of Brambly Communications, LLC, Ernest W. Bromley was one of six inducted into the Southwest Advertising Hall of Fame in Dallas.