Business

Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to

Latincast a part of Dallas based Dieste & Partners interviewed the honorees of the 2009 ADCOLOR Awards during the 11th ANA Multicultural Marketing & Diversity Conference in Phoenix this week.

A Florida State University communication professor was one of five distinguished scholars asked to serve on an independent panel reviewing a key portion of the 2010 Census Integrated Communications Campaign. Review available for download.

Carat’s revised prediction for worldwide expenditure this year is a fall of 9.8%. The downward revision of 4.0 percentage points (from -5.8% in March 2009) is due to significant reduction of forecasts in all regions, with the exception of Asia Pacific where the 2009 forecast has been revised marginally upwards to -0.3%.

An article in B to B magazine, listed the top 10 things clients are really looking for in a strategic marketing partner; amazingly, price didn’t even make the list. Marketers, your clients, in some cases are having their compensation packages dictated by their ability or inability as it were, to show results. So what are the 10 things?

According to Broadcasting and Cable magazine, Comcast is discussing the formation of a new joint venture company in partnership with General Electric, according to executives familiar with talks. The new company would be majority controlled by Comcast which would own a 51% stake in NBC Universal versus General Electric’s 49%. Courtesy of Broadcastng & Cable magazine.

CNN Money and other outlets are reporting that after Penske Motor’s deal to take over the brand fell through, GM has announced it will “wind down” the brand and its 350 dealerships nationwide.

How badly has the U.S. economy battered Hispanic families? The answer is not so simple. Two opposing schools of thought contend that, on one hand, Hispanics are less affected since this recession is largely the result of a credit crisis and substantial losses on Wall Street, and Hispanics were under-leveraged in terms of debt and, on average, had less money in equity securities.

As anyone in Hispanic advertising will tell you, next year’s 2010 Census will have huge implications for Hispanic advertising and media. For those of you around after the 2000 Census, you no doubt remember how facts like “Hispanics have surpassed African Americans” or “Hispanic population grows 58% in 10 years” put our industry on the map. As we prepare for the Census count next year, I keep thinking that the results, which should begin to trickle out in early 2011 (less than 18 months from now), will be a Catch-22 for our industry.

The latest offering from JWTIntelligence examines how the workplace is being upended by the global financial crisis, advancements in technology and a generational shift in workplace attitudes. Trends including the rise of mobile and freelance workers, the growing influence of the Millennial mind-set and the adoption of Enterprise 2.0 tools will translate into an office culture that’s a marked contrast to what we’ve seen before.