Rodan & Fields Dermatologists, the clinical skincare brand developed by Stanford University-trained dermatologists Katie Rodan, M.D. and Kathy Fields, M.D., announce the brand’s official entrance into the Hispanic market.
Business
T-Mobile help Hispanic by offering ‘Mobile Makeovers’.
T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.
Put on your Mexican Dancing Shoes.
Five-time GRAMMY award winner and Platinum recording artist Pepe Aguilar will launch the Pepe Aguilar Signature Collection this summer.
Six Keys for Successful Price Planning in a Shaken Economy.
This white paper provides a roadmap for marketers to navigate through the new pricing environment – A ‘how to’ on successful Price Planning during these volatile economic times.
Economy still a concern leading to restrained spending.
Marketers are still being pressured to reduce their costs and spending in light of the economy, finds a new survey by the ANA (Association of National Advertisers). Today, 87 percent of respondents indicated they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93 percent six months ago. Download survey results here.
VSS 2009-2013 Forecast.
Veronis Suhler Stevenson (VSS) announced the publication of its newest Communications Industry Forecast (CIF) covering the years 2003-2013. VSS predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period.
Building Brands coming out of the Recession.
Following a trying period with little-to-no-growth and industry layoffs and pay cuts, legal professionals are turning to proven business development efforts to freshen their brands and generate business.
