Global public relations leader Porter Novelli released “The Future of News,” an in-depth exploration of how citizen journalism, empowered and emboldened by social media and the Internet, is changing the future of traditional news. Download report.
Business
America TeVe & CaribeVision looking at possible joint venture among the monumental challenges.
According to insiders, the talks between America TeVe and CaribeVision Network (CV) to find potential synergies have transpired, with no formal agreement between the parties as of yet.
Private Equity plays critical role in growth for Minority Businesses & Communities.
Private equity investment can play a critical role in promoting job growth, higher wages, better benefits and overall economic development in the nation’s growing minority communities, according to a new study released by the National Association of Investment Companies (NAIC).
RTNDA: Less Hispanic in Broadcasting.
The percentage of women working in local television and radio news reached a new high, according to the RTNDA/Hofstra survey of Women and Minorities in local news. The survey also showed that the percentage of journalists of color working in local radio and television news fell, led by a 10 percent drop in the number of Hispanic staff working for Hispanic television stations.
Some Advertising Shines in Dark Times.
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. Download report.
The United States in 2020 – A very different place.
Economic hard times to come stem from simple demographics…
Latin GRAMMYs Brand Partnerships Engine.
The Latin GRAMMYs Recording Academy announced the outsource appointment of Liliana Gil- Vice President of Marketing Strategy and Managing Partner of Acento Group, as Executive Marketing Strategist and Advisor to the Latin Recording Academy and the Latin GRAMMY Awards.
Consumer Confidence Index Rises.
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey. The Nielsen Global Consumer Confidence Index, conducted in 28 markets in June 2009, rose to 82 – an increase of 5 points (from 77) from March 2009 – spurred by renewed consumer optimism and stock market gains in BRIC markets (Brazil, Russia, India, China) and key Asian countries.
Auto Industry’s wild ride is getting Smoother.
Unprecedented. Unbelievable. Unfathomable. The state of the auto nation is shaky at the moment, but all is not lost. Offsetting the unrelentingly negative news are 2009 highlights like a 69% spike in Sorento model sales, a 48% increase in Sedona sales, and the successful launch of the economically-priced Hyundai Genesis and Kia Soul, both targeting younger drivers.
FTC testifies about efforts to combat fraudulent and deceptive Advertising.
The Federal Trade Commission testified before the U.S. Senate on its efforts to combat deceptive advertising in the face of rapid changes in health care, technology, and online marketing strategies.
2009 Hispanic Fact Pack – download.
The Advertising Age 2009 Hispanic Fact Pack is available for download here at HispanicAd.com.
