Advertisers and marketers spend a great deal of time crafting ads that they think are effective. Consumers who view these ads at times have different ideas.
Business
Building your Brand for People of Color: It’s All About Trust!
When it comes to building your breakthrough personal brand as a person of color, trust is the name of the game and although it may sound straightforward, creating a brand centered around trust requires both pro-activity, extra attention and consistent focus.
Affinity for using technology increasingly important in success of Advertising.
Integrated Media Measurement Inc. (IMMI) released data showing that there is a rapidly growing subset of the population who are tech savvy regardless of their age. While it is important for advertisers to know the age of their target audience when planning a campaign, the study suggests that in order to effectively reach consumers advertisers must take into consideration consumers’ affinity for using and embracing technology.
Judge rules in Univision’s favor in Internet Rights litigation with Televisa.
Univision Communications Inc. announced that U.S. District Judge Philip S. Gutierrez in Los Angeles Federal Court has ruled in Univision’s favor in the Internet rights litigation with Grupo Televisa, S.A.B. Judge Gutierrez’ ruling prohibits Televisa from broadcasting over the Internet in the United States programs it has licensed to Univision under the Program License Agreement.
No place to hide from the digital revolution.
Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.
The Economic Impact of Hispanics on the U.S. Marketplace.
Almost all Americans are cutting back because of the recession, but in Hispanic households across the country, these cutbacks have a unique tone. New information from market research firm Mintel shows US Hispanics skirting some of the major lifestyle shifts being endured by non-Hispanics.
Worst E-Mail mistakes made on the Job.
Most professionals have experienced at least one cringe-inducing moment after they’ve hit “send,” a new survey suggests.
Global Adspend down 7% In 1st Quarter 2009.
Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 percent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released by research company Nielsen.
