Business

In developing a sociology of the digital age, much has been made of the emergence of the “digital native” generation—those born during the era of PCs, the Internet, cell phones, iPods, and other digital tools—and how it interacts with information differently than earlier generations.

Fifth Third Bank headquartered in Cincinnati, OH, announced this week the launch of its 2009 marketing campaign tailored for the growing Hispanic population. The campaign entitled “Las cosas que hacemos por los sueños”, or “The things we do for dreams”, seeks to expand the Bank’s positioning as a trusted financial partner for Hispanics.

In spite of economic uncertainties, many of the nation’s largest retailers held onto their coveted spots at the top of the retail ladder last year, according to an annual ranking of retailers by sales. The STORES Top 100 Retailers* ranks retailers by annual revenues as reported in SEC filings, public statements by the companies and estimates based on Planet Retail research.

Unprecedented. Unbelievable. Unfathomable. The state of the auto nation is shaky at the moment, but all is not lost.

The US Hispanic Market advertising and media industries are under attack by those less fortunate ad agencies and media suffering from attrition and lower mainstream budgets.

We enjoy traction with many top national, regional and local advertisers, but many still do not target the Hispanic Consumer. To read El Blog CLICK above.

It’s been eye-opening to have conversations with thought leaders in advertising and marketing regarding the future of the industry. The conversations always start on how one could advertise effectively in social media, but more often than not it turns into a discussion of the bigger question: What’s the purpose of advertising/marketing?

A new international survey of PR professionals has found that more practitioners than ever are measuring the effectiveness of their communications programs.

Global advertising spending in measured media is expected to drop 5.5 percent to $417 billion in 2009 with a mild recovery expected in 2010 when the decline should ease to 1.4 percent or $411 billion, according to the latest 70-country forecast report from GroupM.

During these challenging economic times, no, especially during these trying times it’s always nice to be able to point to moments of brilliance. When it comes to marketing McDonald’s has set the standard. While most marketers continue their obsession with letting media planners and creative directors dictate their marketing strategies, the Golden Arches continues to operate like it has enshrined the Four P’s.

Published by Manny Gonzalez. To read El Blog CLICK above.