The Future of Digital Marketing conference, presented by Econsultancy, is an annual fixture on the London marketing calendar. This year’s gathering again boasted a number of stimulating presentations, as well as heated discussion.
Business
Hormel Foods and Herdez Del Fuerte announce launch of MegaMex Foods.
Hormel Foods and Herdez Del Fuerte, S.A. de C.V. announced a definitive agreement to create MegaMex Foods, a 50/50 joint venture to market Mexican foods in the United States.
ROI Measurement a Must.
The need for measurement and analytics is growing in importance.
Entrepreneurship and innovation key to the global economic recovery.
Ernst & Young LLP released a report during the Detroit Economic Club’s National Summit that highlights the vital importance of entrepreneurship and innovation in today’s economy. At a time when business leaders are struggling to balance short-term survival with long-term demand for growth, innovation and an entrepreneurial mindset is essential.
Structural not cyclical change for global Entertainment & Media industry.
Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.
BBVA Compass launches first U.S. advertising campaign.
Through a mix of media which includes TV, radio, online, OOH and print and a Hispanic marketing component, the advertisements demonstrate the holistic approach that BBVA Compass takes to serving clients and tailoring solutions around their needs, thereby offering them banking solutions that will help make their lives easier.
Puerto Rico and Latina Fashion.
Caridad Fernandez is a true Latina Beauty. Professional model, and founder, president and CEO of Unica – Centro de Refinamiento, the largest modeling agency in Puerto Rico. She is also Founder and CEO of “Modelaje sin Fronteras”, producer and franchise holder of the Puerto Rico Elite Model Look Contest, and President and CEO of the Puerto Rico High Fashion Week, the most important fashion event in Puerto Rico. We spoke with Caridad about her career as a professional model, the challenges of coming up and staying on top, and the upcoming Puerto Rico High Fashion Week in September ‘09. To listen to the podcast CLICK above on El Blog.
GlobalHue accused of overbilling Bermuda Account – Agency Plays Race Card.
According to CBS Interactive, Inc’s BNET.com stated that Don Coleman’s GlobalHue is accused of ripping off the government of Bermuda by overbilling its $13 million tourism advertising contract. In a report by Bermuda auditor general Larry Dennis (pictured), GlobalHue is accused of:
* Overbilling the account by $1.8 million.
* Prebilling the government in violation of its own rules.
* Not keeping invoices and billing records.
* Not returning discounts and credits to the client.
* Using a media buyer, Cornerstone, that charged commissions of up to 181 percent.
