Business

Movietown meets “Mad Ave.”

Movie studio advertising spending is going up and going online.

Prognosis: pain

Tony Suarez, VP of Multicultural Marketing for the last 3 years at fast food giant McDonald’s is out.

Over the years, a strong, stable economy has attracted a large number of Hispanics to migrate to the United States. With the economy in recession, some hypothesized that Hispanics would grow frustrated and return home. Despite the downturn, Hispanics are not leaving the U.S.; it is clear they are in the United States for more than economic reasons and have found ways to weather the storm and see the economy recover.

Leading high-technology companies need employee diversity to remain globally competitive and innovative, but new research indicates that underrepresented minorities are a very small proportion of high technology workforces, especially at the senior level. According to Obstacles and Solutions for Underrepresented Minorities in Technology, 6.1% of technical men and 8.2% of technical women in Silicon Valley high-tech companies are underrepresented minorities. Representation at the highest levels of the technical ladder is especially poor for women of color.

Perhaps a bit strong to use the S word, but it seems to be in everyone’s vocabulary these days. Just ask anyone in most areas of our business. If you are on the media sales side and you work the local or network beat, business sucks. If you are on the spot side, business really sucks. If you are on the agency side of the business, you are having to do much more with less headcount; of course late hours were already part of your life, now they are the norm, and of course that sucks. If you are on the client side of the business and you work at or on an automotive acct, well, that’s almost as bad as being in spot sales, and we all know that really sucks.

By Jose Cancela / Hispanic USA. To read El Blog CLICK above.

As the economy declines and consumer spending habits undergo a vast reevaluation, there is nowhere left to hide. The media industry, in other words, must adapt or die.

Consumer confidence in the overall economy moved up sharply in May, according to figures released by the Consumer Electronics Association (CEA). The CEA-CNET Indexes also show that consumers continue to feel more confident about future spending on technology and consumer electronics (CE).

Hispanic Marketing blogger Laura Martinez brought to our attention that he Grammy-winning Norteno music group Los Tigres Del Norte talked about the recording industry, staying in touch with their audience, and how they find material for their songs with an audience at the Stanford Graduate School of Business April 19 before bowing to popular demand and singing a couple of songs. The San Jose, Ca., group, whose concerts regularly packs stadiums in Latin America, appeared at the invitation of MBA students who had taken part in a study trip to Mexico in March.

Not a match made in heaven.

Ad networks serve as brokers between Website publishers and advertisers, and the benefits for both can be significant.

s part of its ongoing efforts to educate consumers about the value of its myriad of payment products, MasterCard released a new 30-second Spanish language commercial entitled “Quebradita.”